When looking to make the switch to natural styling, the Internet can be a bewildering place to look for help.
Aeleise Ollarvia and Aishia Strickland, experienced hair stylists and experts in natural hair care, were not having it.
Frustrated with the misinformation they saw online, these hair artists set out to share a bold stance on how black women should style their curls: Eliminating shea butter, coconut oil, castor oil, and “everybody’s favorite gel”—Eco Styler—from their routines.
On a whim, they launched a #30DayHairDetox email campaign and discovered there was a movement happening in people’s inboxes.