For over seven years, herbalist and author Maia Toll had been trying to build a community where she could guide people toward caring for their inner, sacred selves with medicinal herbs, essential oils, crystals, astrology, and more. But despite her best efforts, she just couldn’t find a solution.
Her idea for a community space started when she opened Herbiary, a multi-city natural wellness store. Maia had put together a monthly subscription e-booklet for her customers, “Your Wild and Wonderful Witch,” where she offered insights and stories and linked to remedies and materials for purchase.
Her audience grew rapidly. Soon, with the help of her in-store team, she found herself expanding the e-booklet into a WordPress site, renaming it Witch Camp. But the site was cluttered, convoluted, and hard to maintain. Shortly after, she found herself back at the drawing board.
In search of a home for her community, Maia experimented with a variety of solutions: A bulletin board style platform. A learning platform. Then WordPress again. Before she knew it, she had nearly 200 followers—but no real home for them: