Introducing the Niche 100
The Niche 100 celebrates some of the most creative and compelling niche brands online today. Explore them below!
Feminist Fight Club
How can women thrive in a workplace built on a sexist foundation? Join a Feminist Fight Club. Jessica Bennett has built her career on exploring and exposing the ways that gender affects your everyday life. After college, Bennett spent seven years at Newsweek where she worked on a story about…
Side Hustle School
How do you turn a hobby into a career? Side Hustle School has you covered. Chris Guillebeau was originally motivated by a passion for travel, visiting every country in the world before his 35th birthday. But once you’ve climbed that mountain, finding a second act can be tough. After spending…
Can we find common ground between spirituality and science? Ask the Liturgists, who have 250,000 podcast subscribers helping them answer that big question. With millenials fleeing Catholic and Protestant churches in record numbers and seeking new ways to share their faith, science writer Mike McHargue and Evangelical musician Michael Gungor saw an…
The Gangsta Gardener
Why would the cops try to arrest you for planting a carrot? Ask Ron Finley, the Gangsta Gardener. South Central Los Angeles is what’s often called a “food desert” – options for healthy eating, especially fresh fruits and vegetables, are hard to come by. Fashion designer Ron Finley was sick…
How does a face-painted Eastern European filmmaker rack up 88 million YouTube views? By sharing the truth behind digital lies. You can’t believe anything you see on the Internet. Accounts get hacked, emails get spoofed and video technology can fool your eyes in hundreds of ways. If only there was…
Now find YOUR niche
Follow in the footsteps of the Niche 100 and create your own niche (or target audience). 9 out of 10 creators surveyed ❤ this tool.
Describe who you want to serve
We’ll generate a flurry of names for your niche
Pick your favorite and get feedback!