The Niche 100
The Niche 100 celebrates some of the most creative and compelling niche brands online today.
Trash is For Tossers
A leading light in the movement to reduce consumption and recycle literally everything
Trash is For TossersZero Waste Living
Can one woman save the environment? Lauren Singer thinks so. Her New York-based blog and 230,000-subscriber YouTube channel follow her efforts to produce as little waste as possible by reducing consumption and recycling literally everything. She’s one of the leading lights of the Zero Waste movement and has spoken to corporations and universities around the world.
The Brothers BrickLEGO Construction Resources
Those little plastic bricks have come a long way since their introduction in 1958, and LEGOs are now used to craft all sorts of incredible constructions. Andrew Becraft founded The Brothers Brick in 2006 to spotlight awesome builds and techniques as well as interview the leading lights of LEGO building. The site now boasts a thriving community of over 300,000 on Facebook.
Goats Of AnarchyAdorable Animal Rescue
Goats are some of the cutest and most misunderstood barnyard animals, and Leanne Lauricella loves them. A lot. So much that she’s transformed her house into a goat sanctuary that takes care of animals with special needs. Her nearly 580,000 followers on Instagram have allowed her to run the sanctuary full time with over 40 animals.
GirlgazeMillennial Creative Marketplace
Photographer Amanda de Cadenet had a crazy career, being hired as a TV interviewer at the age of 15 before launching her own show, The Conversation. She used the leverage from that project to launch Girlgaze, a digital platform connecting young female creatives in 65 countries with clients that desire their services.
Christine McConnellHilarious Horrifying Edibles
Mixing monsters and cooking seems a little bizarre, but Christine McConnell built a fan base of nearly half a million fans on Instagram with her gruesome and ghastly edibles. Teaming up with the Jim Henson Workshop, she created a kitchen show for Netflix unlike any other, with hilariously spooky atmosphere and delicious desserts.
Young Chefs AcademyApproachable Culinary Education
Good nutrition starts in the kitchen, and this international franchise helps kids build both their skills and their palate. It’s not just PB&Js and mac and cheese – past students have gone on to compete on Fox’s Masterchef Jr. Since its founding in 2003, Young Chefs Academy has expanded to 30 locations in seven countries and is now branching out into beginner-level cooking classes for adults, too.
BdotAdotSlam-Dunk NBA Impersonations
Brandon Armstrong started posting six-second imitations of basketball stars in his driveway on Vine for fun back in 2014. Now he’s got 1.6 million followers on Instagram, deals with Mountain Dew and FanDuel, and is faithfully followed by tons of the stars he spoofs.
Girls Auto Clinic
Repairs and workshops from female mechanics help women get comfortable caring for their vehicles
Girls Auto ClinicApproachable Car Repair
Even in the 21st century, many skills still feel limited to one gender. Car repair is certainly one of those, but Patrice Banks isn’t going to let it stay that way. Girls Auto Clinic offers repair services and workshops from a team of female mechanics to help women – the #1 purchaser of cars – get comfortable with their vehicles inside and out.
XPrize founder Peter Diamandis' community for exponential thinkers with audacious ideas
Abundance DigitalOptimistic Futurist Community
Peter Diamandis has always been focused on transcending human limitations, first as founder of International Space University and then with the XPrize, offering a bounty of $10 million to create passenger spaceships. With his Mighty Network, Abundance Digital, he brings his expertise to a digital community of progressive thinkers invested in the future of science.
Allbright CollectiveProfessional Women's Hub
Founded in 2018, AllBright created a London co-working space for women in the business world to get things done. Soon after, they launched AllBright Academy, a series of online courses that help prospective female moguls found businesses and break through the glass ceiling wherever they may find it.
A news hub and conference at the intersection of the black community, technology, and business
AfroTechAfrican-American Tech Empowerment
Morgan DeBaun founded Blavity, a media company dedicated to supporting Black millennials as they change the world, in 2014. Since then, they’ve launched multiple websites and events, most notably AfroTech, which focuses on African-Americans making an impact in tech. Their annual conference draws over 3,000 attendees to San Francisco to build skills and grow careers.
Coaching and a supportive community for preserving memories in digital scrapbooks
Scrapaneers SocietyDigital Scrapbooking Strategies
Preserving the memories we create in the Internet age in a way that’s usable and beautiful is a booming business. The Scrapaneers Society brings memorialists of all levels together to find new techniques and tricks for creating appealing digital scrapbooks using in-depth coaching and an enthusiastic, supportive community. Check out the Scrapaneers Society Mighty Network.
Rich RollPlant-based Ultrafitness
On the eve of his 40th birthday, Rich Roll found himself living in a body ravaged by poor nutrition and alcohol abuse. The next day, he turned everything around, switching to a fully vegan diet and transforming himself into a highly successful long-distance runner. In 2012, he published the #1 bestseller Finding Ultra to tell his story, and now hosts a popular podcast as well.
Global Citizen Year
Elite high school graduates spend a year serving in countries such as Senegal and Ecuador
Global Citizen YearPre-College Public Service
More and more high school graduates are seeing the benefit in taking a “gap year” before heading off to college. Abby Falik realized she could harness that time to do good in the world by recruiting elite high school graduates to spend a year in service abroad. The group has programs in India, Brazil, Ecuador, and Senegal and aims to train 10,000 young leaders in the next decade.
Top Escape Rooms ProjectAdventure Puzzle Reviews
Escape rooms – where friends and strangers are locked in a space and have to think their way out by solving devious puzzles – are big business. So Rich Bragg decided to tap into that and create a worldwide ranking of the best and toughest, as judged by a panel of 70 experts. The group has completed over 21,000 escape rooms to generate their insanely detailed rankings.
A newsletter and podcast that wrestles with thorny topics to help people expand their intellectual horizons
Farnam StreetIntellectual Mindset Coaching
Over a million monthly readers visit Shane Parrish’s website, which wrestles with thorny topics to help people make better decisions and expand their intellectual horizons. One of his main maxims is “escape the noise,” extricate yourself from external distractions so you can read deeply and absorb more information.
A pastor with a modern take on religion's role in daily life takes her ideas on the road
Sarcastic LutheranNo-Nonsense Spiritual Lessons
When Martin Luther nailed his 95 theses to the door of the All Saint’s Church, he kicked off a tradition of speaking truth to power that finds modern incarnation in Nadia Bolz-Weber. The best-selling author founded the Lutheran House for All Sinners and Saints in Denver and speaks to students and business leaders around the world.
The Car Seat Lady
How-to videos, guides, and personal installation lessons for growing families on the go
The Car Seat LadyChild Auto Safety
Car crashes are the leading cause of death and injury to children in the United States. Starting in the 1980s, nurse Debbi Baer opened a free car seat fitting station in her Maryland driveway and since then has installed over 25,000 safety seats in all manner of vehicles. She now offers how-to videos, guides and personal installation lessons for families seeking help with car seats and strollers.
Mark BittmanEveryday Kitchen Magic
One of the leading voices on food in the world, Mark Bittman has done it all. From 20 years at the New York Times to a TED talk with over a million views and four TV series, he’s brought his fresh, compelling approach to cooking and eating to the forefront, while also highlighting issues like sustainable farming. His latest ventures include a new website and newsletter.
School Of Life
Helping people increase their emotional intelligence using philosophy, psychology, and culture
School Of LifeAccessible Emotional Education
Philosopher Alain de Botton founded the School of Life in 2008 to help people deepen their emotional intelligence using philosophy, psychology and culture. Their YouTube channel has over four million subscribers and features clever animated videos that break down common issues in ways that make sense to everyday people.
Almost 30Millennial Adulting Podcast
As a new generation of women gets ready to leave their 20s behind, they need guidance. Krista Williams and Lindsey Simcik were inspired by their own transition into their 30s to start a podcast. Their witty banter and close friendship landed Almost 30 on the iTunes Top 100 charts and now they’re taking their podcast on the road and launching courses.
The Sourdough School
Advice and courses on baking sourdough, plus insights on its effect on the human microbiome
The Sourdough SchoolScientific Bread Baking
Sourdough is one of the baking world’s true mysteries, a notoriously temperamental loaf that’s dependent on a live bacteria “starter.” British baker Vanessa Kimbell set out to demystify the preparation and has established herself as one of the most credited experts on sourdough from her Northamptonshire kitchen.
Book Of The Month ClubRefined Literary Subscription
Niche businesses can be built to last – just ask the Book of the Month Club, which started shipping literary selections to discerning readers way back in 1926. Its service helped launch the careers of writers like Ernest Hemingway, and they’ve moved into the modern era with over half a million Instagram followers.
The HoodwitchFeminine Mystical Knowledge
Bri Luna first started exploring witchcraft at the age of ten, and as she’s grown, her spiritual practice has grown as well. The Seattle-based bruja operates The Hoodwitch, a website and Instagram account (boasting 382,000 followers) that shares rituals, memes, and information about tapping into forces beyond yourself.
Weekly videos from the UK explaining and exploring the world of philosophical thinking
Philosophy TubeAccessible Philosophical Education
A philosophy degree is hard to afford. When the British university system tripled their fees, Oliver Thorne decided to bring his MA to the masses with weekly videos explaining and exploring the world of philosophical thinking. With nearly 300,000 subscribers and a thriving Patreon following, it’s obviously filling a need for his viewers.
SkillcrushCoding Classes with Heart
Plenty of online courses promise to teach you the latest and greatest coding languages and platforms, but Skillcrush stands out from the pack by applying tech to your career goals. Founder Adda Birnir taught herself how to code and built the site up from a side project to a bustling resource that serves more than 15,000 students.
Body Positive Power
Making a compelling case for being happy in your own skin no matter your shape or size
Body Positive PowerBeauty for Every Shape
With over a million followers on Instagram, rainbow-haired Megan Jayne Crabbe, aka “bodyposipanda,” delivers uplifting reasons for being happy in your own skin no matter what shape or size you are. After struggling with anorexia as a teen, she set out to help others come to terms with unrealistic media images and harmful diet culture.
Travel and experiences are an aspirational focus for millennials, as is spending time in the great outdoors. Alyssa Ravasio founded Hipcamp in 2013 to help them discover and book new places to camp, and the platform has grown into a massive database of over 300,000 campsites on both public and private land.
Wine And Crime
A podcast that walks a tricky tightrope, as three friends discuss horrible events with engaging humor
Wine And CrimeComedic Crime Podcast
The rise of audio-only storytelling is one of the most surprising tech stories of the 21st century, as podcasts have become a vibrant source of entertainment and education. The three women behind Wine and Crime have dropped over 100 episodes that walk a tricky tightrope, discussing horrible events with engaging humor.
First Gen Show
A tale from actress Yvonne Orji reflecting her experiences as a first-generation immigrant
First Gen ShowFirst Generation Comedy
Nigerian-born actress Yvonne Orji–star of HBO’s Insecure–wanted to see a situation comedy that reflected her experiences as a first-generation immigrant. So she created it on YouTube. First Gen is a semi-autobiographical tale of a young woman dropping out of medical school to pursue standup, and her 641,000 Instagram followers devour each episode.
Cannabis FeministWomen Working With Weed
As marijuana becomes legal for both recreational and medicinal use in more states, the industry is growing at a breakneck pace. It already has a significant percentage of female leadership, and Jessica Assaf has built a community to support their efforts and change the conversation around THC.
Wired To Hunt
A website, podcast, and videos with everything there is to know about hunting white-tailed deer
Wired To HuntDeer Hunting Specialist
Mark Kenyon started Wired to Hunt as an undergrad at Michigan State University, sharing tips and stories about his passion, white-tailed deer hunting. In 2013, he left his job at Google to run the site full-time. Since then, it’s expanded into a successful podcast, YouTube channel, and more, all anchored by Mark’s deep knowledge of the practice.
Places to Love
Profiles of innovators and disruptors changing the places they live for tourists and locals alike
Places to LoveTransformative Travel Television
After being spotted in a commercial in 1999, Samantha Brown entered into a relationship with the Travel Channel that lasted until 2017, when she moved to PBS and created Places To Love. Unlike other travel shows, this one focuses on the innovators and disruptors who are changing the places they live for tourists and locals alike.
Men from the inner city who ride through the streets of LA on rescued horses acting as role models for kids
Compton CowboysUrban Equestrian Fellowship
There are lots of stereotypes about life in the inner city. The ten men who make up the Compton Cowboys are working to change them – on horseback. Riding through the streets of Los Angeles on horses they saved from auctions and rehabilitated, they present positive role models to the neighborhood kids.
The November ProjectFree Public Exercise
Brogan Graham and Bojan Mandaric just wanted a way to stay in shape through Boston’s frigid winter. Their humble Google doc that scheduled daily 6:30 workouts in public parks and other venues grew to a worldwide movement, with groups in 45 cities sweating it out together.
Fashionable sewing tutorials and accessible advice that help women make the most of their wardrobe
Merrick’s ArtAccessible Style Advice
When Merrick White had her first baby in 2010, it launched her on a journey of sewing discovery that resulted in a new career. With over 100,000 Instagram followers, she’s built a brand around her clear, fashionable tutorials and accessible advice that helps women make the most of their wardrobe.
Curtis “Wall Street” Carroll
Financial literacy lessons from Curtis Carroll, currently incarcerated at San Quentin
Curtis “Wall Street” CarrollSelf-Taught Financial Redemption
Behind bars in San Quentin serving a 54-to-life sentence, Curtis Carroll knew he had to turn his life around. So he taught himself to read and then started a financial literacy program for other inmates. His 2017 TED talk, “How I Learned To Read – And Trade Stocks – In Prison” has been viewed over four million times.
Michaela BoehmCelebrity Intimacy Counseling
Talking about what works and doesn’t work in the bedroom is a scary thing, but you deserve an intimate life that satisfies you. Michaela Boehm uses her background in Tantra and relationship counseling to improve the sex of A-list actresses, musicians, and other luminaries. She leads study groups for women and men around the world to help them communicate and find pleasure in their sex lives.
Helping people pare down their possessions and live a healthier, more intentional lifestyle
The MinimalistsLiving With Less
Material things bring their share of stress, and if clutter is ruining your life Joshua Fields Millburn and Ryan Nicodemus can help. Their site has helped over 20 million people pare down their possessions and live a healthier, more intentional lifestyle.
This clothing line partners with conservancies to protect, maintain, and restore our National Parks.
Parks ProjectPreserving Public Natureways
Public parklands are an invaluable resource, but the government doesn’t do enough to support them. That’s where Keith Eshelman and Sevag Kazanci’s Parks Project comes in. The duo used their experience working for TOMS to launch a service-oriented clothing line that uses its profits to partner with National Park conservancies around the country to repair trails, remove invasive species and more.
Sailing La Vagabonde
An Australian couple sailing around the world documents their life at sea on YouTube and Instagram
Sailing La VagabondeCrowdfunded World Travel
Buying a boat and sailing around the world is an impossible dream for most, but Australian couple Riley and Elayna made it work with the help of the Internet. The duo funds their itinerant seagoing lifestyle on Patreon, and over 575,000 YouTube subscribers tune in for their weekly videos. They’ve sailed over 70,000 miles and have no intention of slowing down.
5th TrimesterWorkplace Parenting Advice
Going back to work after you’ve had a child is a tricky proposition, even for the well-prepared. Lauren Smith Brody dubbed that developmental phase “the fifth trimester” and developed a set of tools for working mothers in her #1 Amazon best-selling book. Now she speaks to businesses on how to make their corporate culture work for new parents.
An artist collective seeking to make thoughtful, progressive, beautiful, and evocative liturgical work
The LiturgistsSpiritual Exploration Podcast
Many people are looking for a place to explore religion without the structure of a church, and the Liturgists have found community in building a space for that to happen. On their wildly successful podcast with over 250,000 subscribers, lead Liturgists Michael Gungor and Mike McHargue discuss matters both secular and divine with zeal. Read the full story.
The Gangsta GardenerGuerilla Community Transformation
When Ron Finley planted a garden in his South Central Los Angeles parking strip, he didn’t think it’d lead to a warrant for his arrest or a 3 million view TED talk. Now he works to transform urban communities with the power of food and design. Read the full story.
Power, Seduction & War
How the lives and lessons of historical figures offer guidance for competing in the modern world
Power, Seduction & WarHuman Competition Studies
Starting with his 1998 book 48 Laws Of Power, Robert Greene has synthesized the lives and lessons of historical figures to provide essential guidance for competing in the modern world. His titles regularly top The New York Times bestseller list, he’s frequently referenced in rap lyrics, and he’s even collaborating on a nonfiction book with 50 Cent.
A group that teaches themselves and others how to repair space heaters, iPhones, and more
Fixers CollectiveGuerrilla Appliance Repair
The vast majority of the electronics you buy are designed to break and be replaced in just a few years. The members of New York’s Fixers Collective gather every week to change that, teaching themselves and others how to repair space heaters, iPhones, and more.
Five Marys Farms
A ranch in the mountains of Northern California run by a family from Silicon Valley
Five Marys FarmsModern Family Ranching
Mary Heffernan and her family left the hustle and bustle of Silicon Valley in 2013 to run a ranch in the mountains of Northern California, combining engaging social media with a top-notch product that has found fans in chefs up and down the West Coast. The five Marys are the founder and her four daughters, each of whom is named Mary (they go by their middle names). Read the full story.
A digital marketplace that gives drag queens a platform to sell t-shirts, prints, and more
Elite QueensHigh-End Drag Merchandise
Drag is enjoying a resurgence in the mainstream, with audiences tuning in to RuPaul’s catty competition and queens popping up all over the country. Elite Queens is a digital marketplace that gives drag queens a platform to sell t-shirts, prints, and other products to their fans worldwide.
Iron Circus Comics
A breakout comic publisher delivering graphic stories from a wide range of creators
Iron Circus ComicsDiverse Graphic Literature
Publisher C. Spike Trotman had lots of people telling her there was no market for the kinds of comics she wanted to see — sexy, intelligent books by a wide range of creators. She proved them all wrong, bringing in over a million dollars in pledges on Kickstarter and being named one of that company’s seven Worldwide Thought Leaders.
Passion City ChurchPersonal Religious Connection
The Passion Movement started as a way to bring religion to 18 to 25 year olds, and pastor Louie Giglio has grown it into an international movement that draws over 50,000 people to its annual conferences. In addition to personal Christian growth, the group also raises funds to stop human trafficking and build medical facilities abroad.
The Financial Diet
On her website and YouTube channel, this money guru preaches "the luxury of spending less"
The Financial DietFriendly Spending Advice
It’s really hard to talk about money. So Chelsea Fagin does it for you on her website and 595,000-subscriber YouTube channel. Her tag line is “the luxury of spending less,” and she’s found massive success helping people save more money and enjoy the things they do buy.
Discipline and leadership skills translated for the business world by a retired Navy SEAL
Jocko PodcastBadass Business Success
Silver Star-decorated Navy SEAL Jocko Willink retired after 20 years of service and brought the discipline and leadership skills he learned to the business world as co-founder of Echelon Front. On his podcast, which regularly features on the iTunes Top 100, he interviews people from all walks of life to expand his knowledge of human behavior.
The JungalowBohemian Interior Design
With a million followers on Instagram, Justina Blakeney has transformed plants into the hippest style statement in interior design. On the pages of Jungalow, she shares playful, maximalist arrangements, flowers and fabrics that have won her contracts with firms like Hygge + West.
ClickspringIntricate Clockmaking Videos
In an era of all digital everything, it’s easy to forget the incredible worksmanship that went into household objects like clocks. Australian machinist Chris uses his YouTube channel to document his clockmaking projects, which can take as long as nine months to complete, with over 400,000 subscribers tuning in to see his amazing workmanship.
BelletristMonthly Millennial Book Club
While the younger generation spends plenty of time on their phones, they’re also rediscovering a love of literature. Actress Emma Roberts and Karah Preiss founded Belletrist in 2017 and they’ve built a follower base of nearly 200,000 on Instagram as they spotlight a new novel every 30 days.
Feminist Fight Club
Giving career women the tools they needed to survive and thrive in a sexist workplace
Feminist Fight ClubWorkplace Gender Activism
Forget leaning in – put your dukes up. Jessica Bennett’s best-selling book gave career women the tools they needed to survive and thrive in a sexist workplace, and her website continues the teaching process. Now groups of women congregate in local chapters around the world to put her inspiration into practice.
The Real Tarzann
A reptile farm manager educates and entertains, removing the stigma around scary animals
The Real TarzannExotic Animal Videos
Rhode Island reptile farm manager Mike Holston loves his critters, and he shares that love on Instagram with 4.4 million followers. His posts entertain as well as educate, helping remove the stigma around some scary animals. After a video of him taking a warm bath with an anaconda went viral in 2017, it gave him the platform to turn himself into the next Steve Irwin.
Karina GarciaYouTube Slime Queen
Stardom on YouTube comes in a wide range of fashions, often unexpected. Former waitress Karina Garcia started out uploading DIY beauty videos, but when she branched into slime her audience exploded, and she now has 8.2 million subscribers and her own line of products with Target.
LGBT HistoryChronicling Queer Liberation
Over 325,000 people follow Matthew Riemer and Leighton Brown’s Instagram account that posts archival images from the gay rights struggle. Their forthcoming book We Are Everywhere puts these vital pictures into deeper historical context.
Storytellers who advocate for the oceans and the animals that live in them through compelling images
Sea LegacyOcean Conservation Storytelling
The oceans are the key to the Earth’s food supply, and they’re in more danger than ever. Photographers Paul Nicklen and Christina Mittermeier founded Sea Legacy in 2014 to use their storytelling mastery to advocate for the oceans and the animals that live in them. With over six million followers on social media, they’re aiming to grow awareness of water’s essential role in our ecosystem and inspire people to take action to protect it.
The Home Edit
Orderly, well-designed closets and cabinets that serve to inspire anyone creating a home
The Home EditStylish Household Organizing
Clea Shearer and Joanna Teplin met in Nashville and realized they shared a passion for clean, well-designed spaces. Their business, bolstered by a well-curated Instagram with over 800,000 followers, grew like wildfire. With a celebrity client base that includes Reese Witherspoon and Gwyneth Paltrow, they’re poised to straighten up America’s closets and cabinets.
Where girls earn patches for learning about racial justice, community history, coding, and more
Radical MonarchsGirls Social Activism
Oakland-based girls troop the Radical Monarchs take the principles of sisterhood and service and apply them to creating the next generation of intersectional feminists. Instead of traditional Girl Scout badges, Radical Monarchs earn patches for learning about racial justice, community history, coding and more. The group recently expanded beyond its Oakland home base with new chapters launching every year.
A resource for people of all ages, genders, and body types to embrace fitness and remove stigmas
Decolonizing FitnessReimagining Supportive Fitness
Working out is great, but many people have a hard time with the hyper-competitive, judgmental gym culture that comes with it. Decolonizing Fitness founder Ilya Parker wanted to make a resource for people of all ages, genders and body types to embrace health and remove stigmas. A team of personal trainers craft individualized programs for users and consult with gym owners on redefining their culture.
Video series spotlighting unusual, rare, and unique guns from the last few centuries
Forgotten WeaponsIn-Depth Firearms History
Ian McCollum didn’t have grand intentions when he started his video series spotlighting unusual, rare, and unique guns from the last few centuries, but over a million subscribers later he’s still at it. With more than 8,000 subscribers on Patreon, he can afford to travel to museums and auction houses all over the world to check out the coolest firearms he can find.
Paul DavidsInspirational Guitar Technique
YouTube has been a game-changer for learning musical instruments, as watching skilled players show you how it’s done can provide that extra insight. With nearly a million subscribers, guitar virtuoso Paul Davids has carved out a space for himself with weekly videos on technique, theory, and improvisation.
The Five Second RuleInstant Procrastination Relief
Procrastination is a huge problem for even the most successful people, so Mel Robbins set out to develop a can’t-fail way to end it. Enter the Five Second Rule – forcing you to make a decision quickly spurs you into action. Her 2011 TED talk has sixteen million views and spawned an international bestseller.
Switched On PopMusical Analysis Podcast
How radio hits are made is a fascinating process, equal parts art and science. Co-hosts Nate Sloan and Charlie Harding bring a surgeon’s eye to every aspect of music, from drum loops and guitar effects to lyrics and performance. They change the way we hear pop music.
Captain DisillusionViral Video Debunking
In a world where just about everything can be faked, Alan Melikdjanian cuts through the fakery with his clever takedowns of viral videos. The Latvian-born filmmaker has over 87 million video views on his YouTube channel where he explains the tricks behind the clips in a way that’s newbie-friendly but still informative. Read the full story.
Health Justice NowSingle-Payer Healthcare Tour
Timothy Faust is an advocate for universal healthcare who travels the country using the crowd-pleasing skills he honed running a Texas wrestling company to present the case that medical care is a human right. His recently published book outlines the financial and ethical reasons for a healthy single-payer America.
She Should Run
A platform giving women of every political affiliation the tools they need to mount a campaign for office
She Should RunPolitical Launchpad for Women
Giving women of every political affiliation the tools they need to mount a campaign for office, She Should Run has become an essential resource for gender equality in Washington D.C. and around the country. Since 2011, they’ve spurred nearly 40,000 women to get their name on the ballot.
Arch DailyWorldwide Architectural Resource
With over 13 million monthly visitors, Arch Daily is the most popular architecture website online. In addition to highlighting residential and commercial projects around the world, the site serves as an incredible resource for professionals seeking inspiration. Every year, Arch Daily’s 60,000 members vote on the coveted Building of the Year.
A tour guide for exploring the pros and cons of brain-bending substances from MDMA to LSD
Psyched SubstancePsychedelic Video Education
The frontiers of the human mind can be tricky to explore under the influence, but Adam wants to be your tour guide. His series of YouTube videos have netted him 1.3 million subscribers for the way they calmly and clearly break down the pros and cons of brain-bending substances from MDMA to LSD. Skipping the moral panic but not glossing over the real consequences, the videos are as engrossing as they are educational.
Video Game History Foundation
An archive of software, manuals, consoles, and more preserving the history of game design
Video Game History FoundationDigital Culture Preservation
As electronic gaming becomes one of the world’s most profitable entertainment industries, hundreds of games and systems from the past are being lost forever to data decay and the ravages of time. Frank Cifaldi’s nonprofit archives software, manuals, consoles and more so that genius game designers of the future can learn from a well-preserved past. Their collection continues to grow as they partner with institutions like the Smithsonian.
The Retirement Answer Man
Preparing people to quit their day jobs without having to worry about what comes next
The Retirement Answer ManRelatable Financial Podcast
We all dream about the moment we can step away from the workforce and into retirement, but Roger Whitney knows not everybody is financially ready. His breezy, engaging podcast has attracted a big listener base of people preparing to quit their day jobs without having to worry about what comes next.
The Alison ShowCandy-Colored Positivity
Alison Faulkner’s podcast is all about feeling “awesome on demand,” and every episode is a party. Motivation is the order of the day here, as she throws massive dance parties and entertains her 122,000 Instagram followers. In addition, she’s taking her mastery of personal brand building and using it to teach workshops so you can do the same for yours.
The Hip Sobriety Project
An 8-week course that helps people overcome their addictions and live more fulfilling lives
The Hip Sobriety ProjectEmpowering Modern Recovery
In 2012, Holly Glenn Whitaker hit rock bottom. With traditional rehab not an option, she had to chart her own course to sobriety. And when it worked, she opened her experiences up to others. Her 8-week course has helped hundreds of people overcome their addictions and live more fulfilling lives.
Mutt ScoutsCanine Rescue Mission
On the streets of Mexico, it’s a hard life for a dog. Nikki Audet rescues hounds from Tijuana as well as in high-kill California shelters and, no matter what the cost, restores them to health and happiness to be adopted out to new homes.
Nigeria-born designer and visual stylist Asiyami Gold Wekulom went from nursing student in Atlanta to consultant for brands like J.Crew and Airbnb. Her visual style taps into the colors and patterns of the African diaspora filtered through an American sensibility, and her shoots are lush and enveloping. She has over 200,000 followers on Instagram, as well as her own clothing line, A.Au.
Pro Wrestling Guerilla
A professional wrestling league with a rough-hewn punk aesthetic and a wicked sense of humor
Pro Wrestling GuerillaAbsurd Sports Entertainment
Founded in 2003, this California-based professional wrestling league has built a fan base so dedicated that its annual Battle of Los Angeles show sells out the 1,000-seat venue minutes after it’s announced. The company stands out from the crowd with a rough-hewn punk aesthetic and a wicked sense of humor both in-ring and out. Celebrities spotted in attendance include Sofia Vergara and rapper Wale.
Aiming to empower a revolutionary community of LGBTQ people across the American South
Queer AppalachiaSouthern LGBTQ Identity
Being queer is tougher in some places than in others. But this West Virginia collective aims to empower a revolutionary community of LGBTQ people across the American South. With over 120,000 followers on Instagram and a new 200-page magazine, Electric Dirt, they’re building a bold and vital new voice.
Pipeline AngelsFemale-focused Investing
The world of venture capital has long been male-dominated, but Natali Oberta Noguera is setting out to change that one woman at a time with Pipeline Angels. Since 2011, over 300 women have graduated from the angel investing bootcamp and have invested over $5,000,000 in 50 companies.
World NomadsAdventurous Travel Insurance
Millennials are opting for experiences over material possessions, but what if something goes wrong thousands of miles from home? World traveler Simon Monk founded World Nomads to provide flexible insurance policies for trips to hundreds of countries, as well as essential safety and security tips.
San Juan Island Sea SaltSolar-Powered Seasoning
Brady Ryan harvests water from the pristine Salish Sea and lays it out in solar-powered greenhouses for a month to dry. The end result is high-end artisan seasoning with deep, rich minerality. Using gorgeous photography, the company has built a social media identity that sells the story as much as the salt.
Side Hustle SchoolMoonlighting As Lifestyle
It’s getting harder and harder to get by with just a single income, so Chris Guillebeau developed a system to help entrepreneurs develop gigs, spare-time jobs, and other unconventional income streams into successful side hustles. His podcast has been downloaded tens of millions of times and he continues to find new ways to innovate.
Refusing to let cancer define her, Kris shares her approach to health, spirituality, and happiness
Kris CarrInspirational Cancer Thriver
In 2003, Kris Carr was diagnosed with an extremely rare form of cancer that targeted her lungs and liver. Although slow-going, it’s incurable. That event spurred her to transform her life, radically changing the way she cared for her mind and body. With five best-selling books, she’s working to extend that transformation to others.
Black Girls Code
Expanding the talent pool of computer engineers by introducing girls to computer science
Black Girls CodeDiverse Computer Scientists
Expanding the talent pool for computer engineering is vital in the 21st century. The mission of Black Girls Code is to introduce girls from 7 to 17 to the basics of computer science. In 2016, their New York chapter moved to a permanent space in Chelsea donated by Google, and they’re on track to teach one million girls to code by 2040.
PlayVSHigh School Esports League
Competitive video gaming is big business and can be a lucrative career. PlayVS is bringing the infrastructure for esports leagues to high schools around the country, allowing them to compete against each other just like other sports teams do. Starting with a pilot program in five states, they’re rapidly expanding to more leagues. Investors are taking notice – PlayVS raised over $45 million in venture capital, including getting the first esports investment from Adidas.
A Beautiful MessCheerful Modern Crafting
Sisters Elsie Larson and Emma Chapman teamed up on A Beautiful Mess in 2010 and have grown the once-humble blog into a juggernaut of crafty creativity. With over a million visitors a month and 600,000 Instagram followers, the sisters have branched out to books and even a photo editing app.
PinkcastMicrodose Behavior Videos
Four-time New York Times best-selling author and former Al Gore speechwriter Daniel Pink has established himself as one of the key thought leaders bringing behavioral science to the business world. His TED talk on the science of motivation is one of the 10 most watched of all time, and on his video series he breaks down big ideas in three minutes or less.
Salt, Fat, Acid, Heat
Explaining the world’s great food cultures in terms of how they combine four essential elements
Salt, Fat, Acid, HeatApproachable Culinary Mastery
Samin Nosrat explains the world’s great food cultures in terms of how they combine four essential elements – salt, fat, acid and heat. With a best-selling cookbook, a gorgeous Netflix series and regular appearances in The New York Times, she’s poised to become the 21st century’s next great iconic chef.
Modern LossCollective Grief Platform
Death is one of our culture’s truly taboo subjects. Rebecca Soffer wanted to create a space where the ones left behind could wrestle with their grief surrounded by supporters. Modern Loss is a global community of thousands that hosts stories of the people we lost and lets the living come to terms in their own ways.
Jon OlssonDaily Adventure Vlogging
Swedish alpine skier Jon Olsson started documenting his globe-trotting life with his model wife on YouTube in 2007 and has shared wild adventures on a weekly basis ever since. With nearly 1,400,000 subscribers, he’s built a robust brand around his antics, including a ski equipment company called “Douchebags.”
Good CompanyCreative Inspiration Podcast
Grace Bonney paved the way for design blogs with Design Sponge in 2004, and while the site still draws over two million visitors a month she’s now moving on to a new niche with Good Company, a beautifully-designed biannual magazine and accompanying podcast that goes in deep with creatives from all over the world.
Chapo Trap House
A podcast featuring vicious satirical takedowns of prominent figures on both sides of the political aisle
Chapo Trap HouseNo-Holds-Barred Leftist Podcast
Will Menaker, Felix Biederman, and Matt Christman started Chapo Trap House in 2016. Soon joined by Virgil Texas and Amber A’Lee Frost, the weekly show has built a Patreon base of nearly 25,000 “Gray Wolves” who tune in for vicious satirical takedowns of prominent figures on both sides of the aisle as well as guests including Naomi Klein, Patton Oswalt, and Cynthia Nixon.
Taryn SouthernArtificial Intelligence Pop
Former American Idol contestant Taryn Southern skipped the cruise ship gigs and nostalgia tours in favor of jumping head-first into the exciting world of generative music. Using artificial intelligence songwriters, blockchain technology and virtual reality, she creates digital pop anthems for analog ears. With over 500 million views on YouTube, Southern has carved out a unique space within the music marketplace.
The School Of Greatness
A former football star turned master of personal brand building shares his approach in his podcast and courses
The School Of GreatnessPersonal Self-Actualization Podcast
A career-ending injury shattered Lewis Howes’ football dreams after a single season. Without the sport that he loved, he needed to reinvent himself and set out to explore the world of online marketing and personal brand building. With his iTunes Top 100 podcast The School Of Greatness, he’s working to bring his system to 100 million lives.
Smitten KitchenNo-Frills Cooking Blog
Deb Perelman launched her culinary blog in 2006 and built a rabid fanbase from her tiny East Village kitchen. Her recipes were both delicious-sounding and actually doable, and it wasn’t long before she got the coveted Martha Stewart endorsement. Over a decade later, she still posts, and has also expanded to Instagram with over 500,000 followers.
A podcast from Dax Shepard featuring interviews that explore "the messiness of being human"
Armchair ExpertCelebrity Unfiltered Interviews
Actor and director Dax Shepard wanted to investigate “the messiness of being human,” so he decided to host a podcast. Each episode interviews a fascinating figure, including lots of Hollywood stars–Shepard’s wife actress Kristen Bell was his first guest–that you wouldn’t hear on anybody else’s show. Shepard’s loose conversational style has kept the podcast consistently in the iTunes Top 30, often hitting the #1 spot.
Helping women tap into the parts of the female brain that are key to entrepreneurial success
Kate NorthrupEmpowering women entrepreneurs
Kate Northrup wanted to find a way to excel both at home and in the workplace without burning out. So she developed a philosophy to help women tap into the parts of the female brain that are key to entrepreneurial success and has presented it to a devoted audience of over 200,000, helping them “achieve more by doing less.”
Foster Village AustinCharitable Community Parenting
Foster parenting is a difficult and sometimes thankless task. As a foster parent herself, Chrystal Smith learned that networks of support often meant the difference in a family’s life, so she founded Foster Village Austin to equip, connect and advocate for children and parents. The program has helped thousands of kids already with clothes, cribs, car seats and more.