For years, SonoPath—a hub for veterinary ultrasound, telemedicine, and education founded by Dr. Eric Lindquist—has been teaching vets how to interpret ultrasounds and helping them complete required credits for continuing education.
But when Chrissy Laughlin came on as the Director of Business Development last year, she was tasked with totally revamping the latter.
SonoPath already had hands-on training in place, but Chrissy saw an opportunity to dust off their virtual education resources and bring them into 2020. While Dr. Lindquist had amassed a ton of valuable content over the years, SonoPath was selling access to it in an overly complicated way.