Even before COVID hit, Leigh Metcalf was looking for ways to add some zhuzh to her business.
She dreamed about broadening her reach by adding a digital component to her Atlanta-based fabric and sewing studio, Topstitch. But when it came to finding a platform to host online courses, everything Leigh found was lacking. “I was really struggling to find something that was more than just flat and static,” she says. “Everything I came across felt really boring.”
But soon, inspiration came knocking. While listening to “Tribes,” a book by entrepreneur Seth Godin, Leigh found herself relating more and more to the concept of community.