Find your niche.
The secret to creating a thriving community-powered brand is defining a niche that’s all yours.
That’s why we created the Niche Generator. Now you’ve got the perfect tool to brainstorm the people you want to serve.
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A little inspiration
The Niche 100 celebrates some of the most creative compelling niche brands online today. Explore a few and then create your own!
Trash is For Tossers
Zero Waste LivingCan one woman save the environment? Lauren Singer thinks so. Her New York-based blog and 230,000-subscriber YouTube channel follow her efforts to produce as little waste as possible by reducing consumption and recycling literally everything. She’s one of the leading lights of the Zero Waste movement and has spoken to corporations and universities around the world.
The Brothers Brick
LEGO Construction ResourcesThose little plastic bricks have come a long way since their introduction in 1958, and LEGOs are now used to craft all sorts of incredible constructions. Andrew Becraft founded The Brothers Brick in 2006 to spotlight awesome builds and techniques as well as interview the leading lights of LEGO building. The site now boasts a thriving community of over 300,000 on Facebook.
Goats Of Anarchy
Adorable Animal RescueGoats are some of the cutest and most misunderstood barnyard animals, and Leanne Lauricella loves them. A lot. So much that she’s transformed her house into a goat sanctuary that takes care of animals with special needs. Her nearly 580,000 followers on Instagram have allowed her to run the sanctuary full time with over 40 animals.
Girlgaze
Millennial Creative MarketplacePhotographer Amanda de Cadenet had a crazy career, being hired as a TV interviewer at the age of 15 before launching her own show, The Conversation. She used the leverage from that project to launch Girlgaze, a digital platform connecting young female creatives in 65 countries with clients that desire their services.
Christine McConnell
Hilarious Horrifying EdiblesMixing monsters and cooking seems a little bizarre, but Christine McConnell built a fan base of nearly half a million fans on Instagram with her gruesome and ghastly edibles. Teaming up with the Jim Henson Workshop, she created a kitchen show for Netflix unlike any other, with hilariously spooky atmosphere and delicious desserts.
Young Chefs Academy
Approachable Culinary EducationGood nutrition starts in the kitchen, and this international franchise helps kids build both their skills and their palate. It’s not just PB&Js and mac and cheese – past students have gone on to compete on Fox’s Masterchef Jr. Since its founding in 2003, Young Chefs Academy has expanded to 30 locations in seven countries and is now branching out into beginner-level cooking classes for adults, too.
BdotAdot
Slam-Dunk NBA ImpersonationsBrandon Armstrong started posting six-second imitations of basketball stars in his driveway on Vine for fun back in 2014. Now he’s got 1.6 million followers on Instagram, deals with Mountain Dew and FanDuel, and is faithfully followed by tons of the stars he spoofs.
Girls Auto Clinic
Approachable Car RepairEven in the 21st century, many skills still feel limited to one gender. Car repair is certainly one of those, but Patrice Banks isn’t going to let it stay that way. Girls Auto Clinic offers repair services and workshops from a team of female mechanics to help women – the #1 purchaser of cars – get comfortable with their vehicles inside and out.
Abundance Digital
Optimistic Futurist CommunityPeter Diamandis has always been focused on transcending human limitations, first as founder of International Space University and then with the XPrize, offering a bounty of $10 million to create passenger spaceships. With his Mighty Network, Abundance Digital, he brings his expertise to a digital community of progressive thinkers invested in the future of science.
Allbright Collective
Professional Women's HubFounded in 2018, AllBright created a London co-working space for women in the business world to get things done. Soon after, they launched AllBright Academy, a series of online courses that help prospective female moguls found businesses and break through the glass ceiling wherever they may find it.
AfroTech
African-American Tech EmpowermentMorgan DeBaun founded Blavity, a media company dedicated to supporting Black millennials as they change the world, in 2014. Since then, they’ve launched multiple websites and events, most notably AfroTech, which focuses on African-Americans making an impact in tech. Their annual conference draws over 3,000 attendees to San Francisco to build skills and grow careers.
Scrapaneers Society
Digital Scrapbooking StrategiesPreserving the memories we create in the Internet age in a way that’s usable and beautiful is a booming business. The Scrapaneers Society brings memorialists of all levels together to find new techniques and tricks for creating appealing digital scrapbooks using in-depth coaching and an enthusiastic, supportive community. Check out the Scrapaneers Society Mighty Network.
Rich Roll
Plant-based UltrafitnessOn the eve of his 40th birthday, Rich Roll found himself living in a body ravaged by poor nutrition and alcohol abuse. The next day, he turned everything around, switching to a fully vegan diet and transforming himself into a highly successful long-distance runner. In 2012, he published the #1 bestseller Finding Ultra to tell his story, and now hosts a popular podcast as well.
Global Citizen Year
Pre-College Public ServiceMore and more high school graduates are seeing the benefit in taking a “gap year” before heading off to college. Abby Falik realized she could harness that time to do good in the world by recruiting elite high school graduates to spend a year in service abroad. The group has programs in India, Brazil, Ecuador, and Senegal and aims to train 10,000 young leaders in the next decade.
Top Escape Rooms Project
Adventure Puzzle ReviewsEscape rooms – where friends and strangers are locked in a space and have to think their way out by solving devious puzzles – are big business. So Rich Bragg decided to tap into that and create a worldwide ranking of the best and toughest, as judged by a panel of 70 experts. The group has completed over 21,000 escape rooms to generate their insanely detailed rankings.
Farnam Street
Intellectual Mindset CoachingOver a million monthly readers visit Shane Parrish’s website, which wrestles with thorny topics to help people make better decisions and expand their intellectual horizons. One of his main maxims is “escape the noise,” extricate yourself from external distractions so you can read deeply and absorb more information.
Sarcastic Lutheran
No-Nonsense Spiritual LessonsWhen Martin Luther nailed his 95 theses to the door of the All Saint’s Church, he kicked off a tradition of speaking truth to power that finds modern incarnation in Nadia Bolz-Weber. The best-selling author founded the Lutheran House for All Sinners and Saints in Denver and speaks to students and business leaders around the world.
The Car Seat Lady
Child Auto SafetyCar crashes are the leading cause of death and injury to children in the United States. Starting in the 1980s, nurse Debbi Baer opened a free car seat fitting station in her Maryland driveway and since then has installed over 25,000 safety seats in all manner of vehicles. She now offers how-to videos, guides and personal installation lessons for families seeking help with car seats and strollers.
Mark Bittman
Everyday Kitchen MagicOne of the leading voices on food in the world, Mark Bittman has done it all. From 20 years at the New York Times to a TED talk with over a million views and four TV series, he’s brought his fresh, compelling approach to cooking and eating to the forefront, while also highlighting issues like sustainable farming. His latest ventures include a new website and newsletter.
School Of Life
Accessible Emotional EducationPhilosopher Alain de Botton founded the School of Life in 2008 to help people deepen their emotional intelligence using philosophy, psychology and culture. Their YouTube channel has over four million subscribers and features clever animated videos that break down common issues in ways that make sense to everyday people.
Almost 30
Millennial Adulting PodcastAs a new generation of women gets ready to leave their 20s behind, they need guidance. Krista Williams and Lindsey Simcik were inspired by their own transition into their 30s to start a podcast. Their witty banter and close friendship landed Almost 30 on the iTunes Top 100 charts and now they’re taking their podcast on the road and launching courses.
The Hoodwitch
Feminine Mystical KnowledgeBri Luna first started exploring witchcraft at the age of ten, and as she’s grown, her spiritual practice has grown as well. The Seattle-based bruja operates The Hoodwitch, a website and Instagram account (boasting 382,000 followers) that shares rituals, memes, and information about tapping into forces beyond yourself.
Philosophy Tube
Accessible Philosophical EducationA philosophy degree is hard to afford. When the British university system tripled their fees, Oliver Thorne decided to bring his MA to the masses with weekly videos explaining and exploring the world of philosophical thinking. With nearly 300,000 subscribers and a thriving Patreon following, it’s obviously filling a need for his viewers.
Skillcrush
Coding Classes with HeartPlenty of online courses promise to teach you the latest and greatest coding languages and platforms, but Skillcrush stands out from the pack by applying tech to your career goals. Founder Adda Birnir taught herself how to code and built the site up from a side project to a bustling resource that serves more than 15,000 students.
Body Positive Power
Beauty for Every ShapeWith over a million followers on Instagram, rainbow-haired Megan Jayne Crabbe, aka “bodyposipanda,” delivers uplifting reasons for being happy in your own skin no matter what shape or size you are. After struggling with anorexia as a teen, she set out to help others come to terms with unrealistic media images and harmful diet culture.
Hipcamp
Travel and experiences are an aspirational focus for millennials, as is spending time in the great outdoors. Alyssa Ravasio founded Hipcamp in 2013 to help them discover and book new places to camp, and the platform has grown into a massive database of over 300,000 campsites on both public and private land.
Wine And Crime
Comedic Crime PodcastThe rise of audio-only storytelling is one of the most surprising tech stories of the 21st century, as podcasts have become a vibrant source of entertainment and education. The three women behind Wine and Crime have dropped over 100 episodes that walk a tricky tightrope, discussing horrible events with engaging humor.
First Gen Show
First Generation ComedyNigerian-born actress Yvonne Orji–star of HBO’s Insecure–wanted to see a situation comedy that reflected her experiences as a first-generation immigrant. So she created it on YouTube. First Gen is a semi-autobiographical tale of a young woman dropping out of medical school to pursue standup, and her 641,000 Instagram followers devour each episode.
Cannabis Feminist
Women Working With WeedAs marijuana becomes legal for both recreational and medicinal use in more states, the industry is growing at a breakneck pace. It already has a significant percentage of female leadership, and Jessica Assaf has built a community to support their efforts and change the conversation around THC.
Wired To Hunt
Deer Hunting SpecialistMark Kenyon started Wired to Hunt as an undergrad at Michigan State University, sharing tips and stories about his passion, white-tailed deer hunting. In 2013, he left his job at Google to run the site full-time. Since then, it’s expanded into a successful podcast, YouTube channel, and more, all anchored by Mark’s deep knowledge of the practice.
Places to Love
Transformative Travel TelevisionAfter being spotted in a commercial in 1999, Samantha Brown entered into a relationship with the Travel Channel that lasted until 2017, when she moved to PBS and created Places To Love. Unlike other travel shows, this one focuses on the innovators and disruptors who are changing the places they live for tourists and locals alike.
Compton Cowboys
Urban Equestrian FellowshipThere are lots of stereotypes about life in the inner city. The ten men who make up the Compton Cowboys are working to change them – on horseback. Riding through the streets of Los Angeles on horses they saved from auctions and rehabilitated, they present positive role models to the neighborhood kids.
The November Project
Free Public ExerciseBrogan Graham and Bojan Mandaric just wanted a way to stay in shape through Boston’s frigid winter. Their humble Google doc that scheduled daily 6:30 workouts in public parks and other venues grew to a worldwide movement, with groups in 45 cities sweating it out together.
Merrick’s Art
Accessible Style AdviceWhen Merrick White had her first baby in 2010, it launched her on a journey of sewing discovery that resulted in a new career. With over 100,000 Instagram followers, she’s built a brand around her clear, fashionable tutorials and accessible advice that helps women make the most of their wardrobe.
Curtis “Wall Street” Carroll
Self-Taught Financial RedemptionBehind bars in San Quentin serving a 54-to-life sentence, Curtis Carroll knew he had to turn his life around. So he taught himself to read and then started a financial literacy program for other inmates. His 2017 TED talk, “How I Learned To Read – And Trade Stocks – In Prison” has been viewed over four million times.
Michaela Boehm
Celebrity Intimacy CounselingTalking about what works and doesn’t work in the bedroom is a scary thing, but you deserve an intimate life that satisfies you. Michaela Boehm uses her background in Tantra and relationship counseling to improve the sex of A-list actresses, musicians, and other luminaries. She leads study groups for women and men around the world to help them communicate and find pleasure in their sex lives.
The Minimalists
Living With LessMaterial things bring their share of stress, and if clutter is ruining your life Joshua Fields Millburn and Ryan Nicodemus can help. Their site has helped over 20 million people pare down their possessions and live a healthier, more intentional lifestyle.
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