They started with a simple question to find their ideal members:
“Are you a growth-minded advisor?”
By focusing on a “growth-minded” financial advisor, Taylor and Justin narrowed the profile of who represented their ideal advisor to sign up first. Then, they spread the word about their soon-to-launch membership community on Twitter and LinkedIn, at speaking engagements, and on their podcasts.
They set up a simple landing page website that invited folks to share their email address and get notified with updates. Within days, they had 300 financial advisors ready to learn more.
There was definitely interest! 🙌
Now they just needed to figure out what to offer in their new paid community.