She started planning a beta launch for an initial set of members, inviting a broad range of creatives: people she already knew, people with similar values, and people who cared about others’ growth and success the way she did. She decided to promise those beta members a lifetime free membership. That way, she could learn from them, get their feedback, and use their observations to improve the Chromatical Club community.
She encouraged her beta members to engage with each other and reach out to her with any suggestions or observations. At the same time, Trish created a waitlist and prepped a limited launch for a second group—her “founding members”—and offered them access to her membership at a discounted rate: