It took a little bit of time for Tiffany Johnston to find her (literal) sweet spot.

After quitting her full-time job in search of something more fulfilling, Tiffany started a gig at a local bakery shop. She didn’t have any formal baking experience, but after a few months Tiffany found herself responsible for creating cake pops—and loving it:

Shortly after, customers started requesting more detailed cake pops—pirates, basketballs, and more. Overwhelmed, the bakery that Tiffany worked for turned the requests away. First, she thought about what a missed opportunity it was.

Then, she saw the moment for what it really was: a turning point.

She talked to a pastry chef friend who showed her a few blogs, where self-taught cake pop creators showed off their work. Together they came to a deliciously pivotal decision. Not only could Tiffany continue to create beautiful, unique cake pops, but she could make a business out of it:

Fast forward three years and nearly 10,000 Instagram followers later, and Tiffany’s business, Creatiff Cakepops, was thriving. But Tiffany still had an eye on expanding.

Many of Tiffany’s followers were inspired by her journey from self-taught cake pop enthusiast to a full-fledged cake pop business owner. They started reaching out to Tiffany to ask her how, exactly, she did it:

As she tried to keep up with her followers’ curiosities, Tiffany started thinking about how she could help them outside of her Instagram inbox. First, she tried putting a course together, gathering bits and pieces from different platforms and websites. But she found the entire process overwhelming, from start to finish:

Tiffany wasn’t ready to give up. She kept an eye out for an alternative setup that worked better for her. As she looked, she stumbled upon a membership site hosted by Bushra Ahzar—without knowing, of course, that it would take her on a path to creating her own:

Tiffany started researching platforms where she could combine a community with a membership. And soon enough, she found Mighty Networks—and renewed energy for her brand new membership:

Breaking through to a sweeter side

First things first: Tiffany had to figure out what she was going to
name her new membership community. Thankfully, she already had some ideas in mind:

Tiffany also knew that her community—now named Mind Cake Vault—was going to attract a certain type of person: either hobbyists that were looking to turn their passion into a business or business owners that were looking to level up, especially where social media was concerned:

When it came to launching to those ideal members, Tiffany used her Instagram following to her advantage, creating posts and stories to tease that she had something fun coming soon. She followed up by going live on Instagram and announced the initial enrollment period for Mind Cake Vault, offering an early bird bonus for people who signed up during the live session:

After about a week, she closed off the enrollment to keep things manageable. Limiting the number of initial members would also ensure that she could nurture her relationship with each of them, allow them to foster relationships with each other, and focus on building the community collaboratively:

A membership community that’s a piece of cake

Today, Mind Cake Vault has over 100 members who are paying $15.99 per month. While Tiffany plans to raise the price for her next enrollment period, locking in her initial members at a lower price point has allowed her to test the waters and make sure she was offering enough value.

So far, it’s paying off. Not only are her members getting value from all of the content and connection that Tiffany is providing, but they’re already gaining the confidence to make moves IRL too:

Here’s how the rest of Mind Cake Vault breaks down:

• Instagram Bosscamp. New members get instant access to Tiffany’s Instagram Bosscamp, which is a long-form post  filled with recorded videos, worksheets, and accountability prompts. Members are encouraged to comment directly on the post with comments, questions, and insights.


• Monthly tutorials and classes. Every month, Tiffany hosts between one and three tutorials or classes, either live or prerecorded. Sometimes she’ll bring a guest in for a webinar; other times she hosts alone. She also has recently started Teamwork Tuesday, a collaborative live co-working session where members can get some face time with each other:

• Monthly live Q&A. Tiffany also hosts a live Q&A every month, much like an office hours section, where her members can get direct access to her, and ask her technical questions about decorating or social media.


• Access to Topics. Mind Cake Vault is home to a robust set of Topics that members can peruse, from Mastering Social Media to Design Tutorials & 101s.


• Premium group access for initial members. That early bird special Tiffany mentioned has transformed into a private group, aptly named SlayTeam. There, her first 100 members or so get access to special files, templates, and resources that nobody else in the membership has access to.

In addition to all the above, Tiffany utilizes quick Polls and Questions to gauge what tutorials her members would like to see and to encourage her members to give her feedback. She’s very much using her initial set of members to learn more about what her followers need and want—and how she can best deliver:

From doubts to dreaming big

Tiffany loves to dream big. So it’s no surprise that she already has big plans for the future. In the next few months, she wants to kick off a contest during the holiday season to get her people excited, turn some of her content into a course, and open up a new enrollment period in November (and she already has nearly 70 people on her waitlist).

She’s also hoping that when it’s safe to do so, she can meet up with some of her members in person:

And while the road to Mind Cake Vault has been bumpy, she’s excited to see where the rest of the journey will lead:

3 key takeaways from Mind Cake Vault’s Story of Awesome

1. It’s okay to do things that don’t scale in the beginning. Tiffany prioritizes authentic, personal connections with each of her members. It’s something she may not be able to do as her community grows, but in this moment it’s her greatest asset: the feedback she’s getting from her members is ultimately what’s going to help her grow in the future.


2. And it’s fine to figure it out as you go. You don’t need to have the perfect set up before you launch. When you have a clear topic in mind and you know who your initial members are, you can develop your membership alongside them as you go and learn from each other along the way. 


3. Quality trumps quantity. Tiffany cut off her enrollment before the numbers got unmanageable so she could focus on building a valuable experience for her members. It’s always better (and easier) to deliver super-valuable transformations for a few members than a so-so experience for a huge group.