James Oliver Jr. freely admits that he believes in acting first and thinking later. “I’m crazy. Once I get an idea, I’m charging headfirst down the path.”
Unsurprisingly, when he started building WeMontage in 2012—a service that turns digital images into peel-and-stick wallpaper—he went in with the same mentality. But soon, life started to pile up around him. By the end of the year, he was out of cash and in need of credibility to raise $250,000 to get his business off the ground.
He also had a pair of twins on the way.
So when James got into a startup accelerator, he felt like he had gotten back his feet. “The accelerator was starting in January,” he says. “The twins were due at the end of March. So we thought, ‘That’s great. The program is over in April.’ But God had some other plans.”
Instead, James’ twins were born three months early. Suddenly, he was juggling way more than he expected: a new business, two children, and a daily four-hour commute between the NICU and the accelerator program.