After living in sunny Australia for six years, Scott Bakken’s return to his native Canada was, unsurprisingly, a substantial adjustment. “It was like, fish out of water,” he says. “And for me and my wife, we just wanted to reconnect with Canada and this way of life.”
Eager to make the most of the natural scenery in Alberta, Scott started taking photos of his adventures and posting them to Instagram. “This was in 2013, when social media was on the rise,” he says. “Instagram was on the rise. And as I started to reconnect back into Canada, I kept taking photos because it kept connecting me to more people. People all over the world who were messaging me and saying, ‘Wow, where you live is really beautiful.’”
As Scott built up his Instagram profile, and as people continued to vibe with his work, he was struck with an idea: What if he invited his most engaged followers to visit, so they could experience Canada’s picturesque vistas for themselves? “That’s how the concept of Socality was born,” he says.