Digital business transformation is a process of adopting technology to improve some aspect of business function; for example, streamlining operations, creating new digital products or services, or digitizing existing ones. When you used digital solutions to adapt some element of a business, it's digital business transformation.

But doing digital business transformation right is more than just creating an app or a website for your existing business. It also doesn't mean you simply create a digital replica of your existing business. It means a rethinking of how you accomplish your business goals and usually involves digital business strategy and organizational reshuffling: that’s the transformation part.

Digital business transformation creates amazing opportunities for both new and legacy businesses. Here are some reasons why companies and brands choose digital business transformation.