

Could this be THE DECISION that changes everything?
Enter your email to get 9 SIMPLE STEPS to $1M and a special bonus: a FREE copy of the best-selling book, Purpose
By signing up you’re opting in to emails from us about the free masterclass, the podcast, and other helpful guides and goodies. You can unsubscribe at any time.
FEATURES
Courses
Premium learning experiences
Events
Create moments that matter
Members
Profiles built for connection
Chat
Interactions on every level
Feed
Endless engagement on tap
Livestreaming
No-stress streaming, anytime
Payments & Affiliates
Quick setup, flexible options
Automations
Put growth on autopilot
Embeds
2,000+ options available
People Magic AI
The only AI designed to create member connections
Integrations
Easy connections with your existing tech stack
Analytics
Meaningful insights to help you grow your community
GET STARTED

High churn? Low engagement? It's time to move to Mighty
Learn More
Get your own branded apps on Mighty Pro
Learn MoreFEATURED

Unlock our FREE Masterclass
Learn about the 9 SIMPLE STEPS to creating a community so valuable it could generate $1M in revenue and 99% profit margins with AI.

Join Mighty Community
Learn the principles of Community Design™ (and see them in action) alongside thousands of creators and entrepreneurs. It's free to join!
What is member retention?
Member retention is the measure of how many of your members keep their membership active. It is a critical component of the membership model, because it describes how you keep your members from canceling their subscriptions, and how you ensure they find sufficient value in the services that you’re offering.
What is a member retention rate?
Member retention rate is the measure of membership retention over time. In other words, it’s how many members stay in your membership versus how many members cancel their membership.
The member retention rate is formatted as a percentage. In an ideal world, all membership retention rates would be at 100%—but unsurprisingly, that’s not always possible. A more doable target is above 75%.
Why is member retention important?
Member retention is important because it measures whether you’re delivering the results and transformation your people are looking for. It’s an important tool for A. assessing how much value members are finding in their ongoing membership, and B. gaining insights on how to create added value for members, and how to scale your membership in the future.
Membership models thrive when members feel like they’ve fostered genuine, lasting connections with each other, and driving retention fosters more opportunities for those connections to occur.
How do you calculate member retention rate?
The member rate can be calculated by picking two dates over a given time period, finding out how many members were signed up on the start and end dates, the amount of members that have joined during this time, then comparing change over time. The basic formula is ((ME-MN)/MS) x 100.
You need to know how many members you had on the start date (MS) and how many members were present at the end date for the comparison (ME). You’ll also want to know the total number of members who joined up during this period (MN).
One example: Say you started the year with 800 members and you ended with 1,200. During the year, you gained 550 followers and lost 150. Using ((ME-MN)/MS) x 100 as a template, your formula is ((1200-550)/800) x 100. That works out to a membership retention rate of 81.5%.
Now Read: 10 Secrets of Successful Membership Sites (+ 10 Examples)