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16 Membership Site Examples (+10 Success Secrets)

Membership sites can be a powerful thing. Learn from these 10 examples of successful membership sites!

By Mighty Team

March 26, 2024

14 min read



    For a lot of digital creators, membership sites can be a game-changer.

    That’s because when you build a membership site, you don’t just up your income potential. You create a meaningful business around a passion, topic, or idea that powers you. You connect people around that passion. And you give them a chance to master it.

    In this article, we:

    • Show off membership site examples

    • Share the 10 secrets of successful membership sites

    If you want more support in building your online community, come join OUR Mighty Community for free and meet other new and established community owners! We’d love to meet you. Join for free!


    What is a membership site?

    A membership site delivers exclusive content to its members, who in turn pay a monthly or annual subscription fee. It’s a win-win on both sides: members get to build relationships with each other in the quest to master something interesting together, and creators get to build a business around a passion that moves and motivates them.

    Mighty Networks - Graphics - 2024 - Livestreaming GIF

    As the host or creator of a membership website, you structure how your people make connections with each other in the journey to master a topic or reach a goal. But contrary to what you might think, you don’t have to be an expert to do that.

    Start Your Free Trial

    MN - Graphics - 2024 - Product Apps - Green BCK

    Membership site examples

    Let’s look at examples of successful membership sites. Because so many of our Mighty Networks are doing amazing things and serving so many.

    But we'll showcase a few, most of which fall under one of three categories: career and professional; health, wellness, and spirituality; and membership sites for other important interests.

    While there’s a lot of variety within these membership sites they all have one thing in common: they’re important enough to people to invest in.

    1. Let’s Make Picture Books


    Let’s Make Picture Books is a good example of a professional membership site for people looking to jump-start a new career. Led by two professional illustrators, Let’s Make Picture Books offers aspiring children’s book illustrators the tools to build strong portfolios, and the connections to get their work in front of agents and publishers.

    Members get the chance to not only develop their illustration skills alongside people who are at the same point in their journey and powered by the same passions, but to build relationships with those people, and navigate the challenges of breaking into the industry together.

    2. Deeper Than The Brand

    Deeper Than The Brand is a community for those who are creating personal brands, often struggling to build a social presence and not sure how to monetize. The community is structured around regular activities like Welcome Wednesdays and weekly book club listening parties.

    You can watch an interview with this host, Curt, free in the Mighty Community.

    3. OctoMembers


    Another example of a membership site that caters to career and professional conversations is OctoMembers, a private membership site that provides UK-based financial services professionals with resources for personal and professional growth.

    OctoMembers brings together financial professionals across different stages of their career, and gives them a private place to connect and socialize. That way, they can have deep detailed discussions without worrying about their personal experiences getting out on social media, or insider information getting out to the press.

    4. Guaranteed Goals Community

    Guaranteed Goals Community

    The Guaranteed Goals Community is a community for people looking to achieve their goals, whether that goal is starting a vegan food truck business to successfully completing an Ironman race. Members join Jon Acuff's community achieve their goals. The membership site made over $250k last year.

    You can hear an interview with one of the Hosts, Gian Lemmi, to hear about how the community has thrived and why being in community helps members achieve goals.

    5. Thrive & Serve

    With Thrive & Serve, Colin Scotland brings together entrepeneurs who want to blend technology and spirituality. Recently, the community has had a heavy focus on on helping people get ahead with ChatGPT to uncover collaborations and new opportunities. The membership site has two plans: the community membership and the mastermind membership. Colin's offerings include ChatGPT mastery courses and an extensive training library.

    You can hear an interview with Colin free in our Mighty Community.

    6. The Healthy Weigh Out

    Health, wellness, and spirituality-centered membership sites can cover the physical, too. Membership site The Healthy Weigh Out Circle of HOPE welcomes people struggling with eating disorders and offers them resources and support in a dynamic community setting. Members are able to meet and build relationships with people who have been battling the same challenges for decades, while also maintaining their privacy within the community.

    Circle of HOPE

    7. Realm Sphere

    Realm Sphere

    RealmSphere is a community for science fiction lovers, by science fiction lovers. It's a dedicated social network for fantasy and science fiction writers, readers, and fans.

    Scott Minor is one of the Hosts of the RealmSphere, he helps orchestrate and plan how his Mighty Network runs. Realm Makers' mission is to support Christian authors and artists creating science fiction and fantasy in their journeys from idea to marketplace. Whether gearing their content for inspirational or mainstream audiences, Realm Makers seeks to encourage them from a faith-friendly perspective.

    Read more here.

    8. Athena Village

    Athena Village

    Kelly Pratt hosts Athena Village, a Mighty Network that has been up and running for 7 years.

    Kelly brings together women juggling multiple roles to connect and collaborate so that members can share their experiences and challenges, and learn from one another's successes and failures.

    Read the full store here.

    9. Explearning Academy


    Run by Mary Daphne (MD), Explearning Academy brings together Modern Executives from diverse backgrounds who are committed to enhancing their confidence and communication skills, both in their careers and personal lives.

    Through targeted communication strategies, hands-on social skills practice, and a community focused on mutual growth, members of Explearning Academy empower each other to ascend in their careers, amplify professional and social impact, and cultivate meaningful connections.

    Read more here.

    10. The Village

    The Village

    The Village by Happily Family is a membership website that delivers high-value content by focusing on providing parents and educators with a supportive community and the tools to foster healthy relationships with children. Members get the chance to navigate the journey of nontraditional parenting and connect with each other over deeper parenting issues, too.

    Start Your Free Trial

    11. The Surf Société

    The Surf Société

    The Surf Société is hosted by Laura Day and brings together diverse women surfers to elevate our skills, celebrate sisterhood, and cultivate culture through thoughtful conversation, virtual workshops, valuable stories, expert-led discussions, community events & curated content.

    See a tour of the site here.

    12. LO Sister

    LO Sister is a membership app created by Sadie Robertson Huff. Sadie is New York Times best-selling author, speaker, TV star, and one of the world's most influential voices for young Christian women today. She has 4.6 million+ Instagram followers, speaks nationally, and hosts a podcast called WHOA, That’s Good.

    The membership site gives space for young women to join workshops, Bible studies, and grow in their faith.


    Start Your Free Trial

    13. Oiselle Volée


    Oiselle Volée is a paid membership site for women runners. Hosted by the women’s apparel brand, Oiselle, the membership site gives resources and training for runners. Oiselle Volée took on a whole new life during the pandemic, when it became a space to find connection, real conversations, and someone to share a virtual cup of coffee with.

    14. What Works Network

    Tara McMullin has been a coach, mentor, and leader to digital business for a decade. And when she launched her Mighty Network, the What Works Network, she built a space for business owners to come together for virtual conferences, virtual retreats, and virtual co-working spaces.

    15. CLC Neighborhood

    CLC Neighborhood is a community for entrepreneurs using Mighty Networks to grow their businesses hosted by Marcia Chadly (she/her). Marcia guides members through best practices in using these platforms to grow their impact.

    CLC Neighborhood is a public Mighty Network, so feel free to explore or join.

    16. Wealth Builders Community

    Launched by Ashley Fox, the Wealth Builders Community shows members how to confidently build wealth and obtain a financially free life. It's the Netflix of finance, giving members financial literacy in the palm of their hands.

    Who can run a membership site?

    The truth is, as long as you have a passion, and as long as you’re motivated to connect people around it, you’re qualified to run a membership site. Yes, really.

    You don’t have to have a certain degree or years and years of experience to build and run a membership site. That’s because your value as the creator isn’t in your expertise. It’s in your enthusiasm to create a framework around how your members come together, and in the commitment you make to building, growing, and nurturing a thriving community.

    Try Our Community Name Generator

    Our AI engine is here to help you create a community name that feels like magic. Just share a few words about who your community is for and we’ll get to work.

    Examples: coaching clients, meditation novices, vegan chefs, dog lovers, aspiring entrepreneurs, etc.

    The names generated by Mighty Co-Host™ are examples only and may be used by other businesses or subject to third-party rights. For more information, check our Terms.

    10 Secrets of successful membership sites

    When it comes down to it, creating a membership website is all about working smarter, not harder. And before you can get started, you need to understand what works to build and launch a successful membership site with an active community.

    Here are 10 secrets of successful membership sites!

    1. They have a clear Big Purpose

    We’ve talked a bit about building a membership website around a passion that powers you. But you want to make sure you define that passion in a way that attracts other people, too.

    The goal is to create an online membership site that attracts motivated, paying members who are looking to connect over a common interest that they want to master, or a shared goal that they want to reach.

    To do that, you have to define the purpose of your community, the thing that can only be accomplished by a specific group of people coming together to answer the call.

    We call this your Big Purpose. It defines who you bring together and why. To focus your community around a clear purpose, try creating what we call a Big Purpose Statement.

    It looks like this:

    Big Purpose- New Image

    And if you want to master your Big Purpose, we have a free training in our Mighty Community.

    2. They hone their Ideal Members

    Ideal Member - Ideal Journey

    Once you’ve figured out the specific thing that motivates your membership website, you’ll have to figure out who, exactly, you’re bringing together, and find the people who want to go on this journey with you.

    We call this an Ideal Member.

    Be specific about what your ideal members would look like. How would they describe themselves? Are they at the same life stage? Do they share a profession or an aspiration? And why aren’t they able to achieve these goals alone?

    With a clear picture in mind of who would benefit most from your membership site, you can start recruiting the people who are A. most passionate about this topic, and B. who are the most motivated to join a community of people with the same passions.

    The best way to approach this? Start small. All you need to get started is ten members. If you’re starting your membership website from scratch, reach out to your personal and professional networks, and spread the word about what you’re building.

    Start Your Free Trial

    3. They honor their stories

    You have something unique that will focus your membership site. It’s your story.

    Don’t try to be someone else.

    We’ve seen so many amazing membership sites built around REAL stories. How about Ashley Fox, who launched her Wealth Builders Community out of her own story – from working in Wall Street and realizing that it wasn’t reaching MOST people.

    Ashley’s story became her superpower, and the thing that set her membership site apart from many other financial resources out there.

    4. They charge something

    If you’re building a membership site, you’re offering potential members a chance to meet new goals, see results, and embark on a journey of transformation. That’s worth charging for.

    There are three ways to think about your framework for pricing:

    • Keep it simple. A lot of membership sites start with a single tier. And that’s totally fine! The goal here is to create a tier with a lot of value that will help your members achieve their goals. You can always add on down the line.

    • When you’re ready to add membership tiers, it’s easier to move down than up. Speaking of, here’s a tip: it’s easier to start at a premium price, and provide your members with benefits, resources, and support, then pull back features for lower-priced tiers. That way, you’ll be able to give your initial members great results and adjust and experiment over time with what else you can offer.

    • Price it at what it’s worth. There’s a good chance you’re thinking, “I shouldn’t charge a ton of money for my new membership website. It’s not valuable enough yet.” But there’s a better way to approach the way you think about pricing.

    When your members are super motivated, and they vibe with your shared passion, there’s a bigger and better chance that they’ll get results they wouldn’t be able to get on their own. That’s a great value, and it’s worth charging a premium price for—at least $299 a year, or a one-time fee of no less than $499.

    If you want to know more, you can read our research on How to Price a Membership Site!

    Start Your Free Trial

    5. They welcome people the right way

    Too many people will jump into a membership site, take a look around, and see no way to connect. OR they’ll be too shy to say what they want to, and will lurk for a few months until they give up and cancel their membership.

    There’s a simple solution to this, and successful membership sites do it.

    Create a beautiful and engaging new member onboarding experience. Creating a new member welcome experience will turn lurkers into loyal community members.

    And what’s really cool is that new member welcome experiences can be automated with the right platform! That means you can set it and the platform will do a lot of the heavy lifting for you.

    Magical new member experience

    6. They choose the right membership site platform

    MN - Graphics - 2024 - ModernCreator-Join

    If you want to build the best experience for you and your members, you have to find a membership site platform that will do the heavy lifting for you.

    The best membership site platforms make it easy to create an aesthetically pleasing, user-friendly home for your membership site; let you offer exclusive content in a variety of formats, from online courses to long-form articles; and give your members multiple ways to foster connections with each other, including polls, direct & group messaging, live streaming, and more.

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    Mighty Networks offers all these and more. A Mighty Network delivers membership sites, online courses, and community all in one place, under your own brand. You’ll get a membership site builder that lets you customize your community with your logo and branding; the ability to create organized and exclusive content and courses for your members; and tons of ways to encourage your members to connect with each other. And it’s all available on the web, iOS, and Android, anytime.

    Start Your Free Trial

    7. They diversify their offerings

    When you choose a great platform, it’s not just about having a one-stop-shop for your membership site business.

    A great platform gives you a bunch of ways to serve up content to your members. We talked about this above, but it’s so amazing to be able to mix it up between things like posts, live events, a surprise live stream, an engaging poll, and an online course.

    MN - Graphics - 2024 - Livewell-Full

    Each of these will reach members differently – after all, we learn and grow in different ways.

    Diversifying your offerings can be your superpower. And if you’re on a platform that only lets you do one thing (like post), maybe it’s time to think about a move.

    8. They focus on quality over quantity

    Would you believe that our most successful Mighty Networks post 3 times… a WEEK!?

    It’s easy to think that people will get the most value from being bombarded with posts like they do on traditional social media, but that’s not the case.

    Think quality over quantity. It’s better to post less and focus on building real engagement.

    9. They learn and adapt

    Your membership site vision doesn’t need to be set in stone. You can learn and adapt as you go. Successful membership sites don’t keep chasing things that aren’t working. They take stock and adapt.

    Focus on what’s bringing value to your members and what’s making your business work. Do more of that.

    10. They keep going

    Last but not least, successful membership sites keep going. It’s easy to go hard at building your community for a few weeks or months. But the really good stuff comes if you can be consistent for the long haul.

    Don’t forget, we said above that this can be as little as 3 posts a week. But do keep going!

    Start Your Free Trial


    At their core, membership websites are about connecting people with shared interests, goals, and motivations. Because of that, they can often be a critical resource for members, especially those who don’t have the resources to connect with like-minded people otherwise.

    Now that you know everything there is to know about these communities—from how they’re structured to real-life examples of membership sites—here’s your chance to create one around a topic you’re passionate about. What driving force will power you, your members, and your community?

    Ready to launch your membership site?

    Start Your Own Mighty Network Today!No credit card required.


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