About seven years ago, Elizabeth took it a step further, developing a movement practice that she called Wild Soul Movement. She was energized by the idea of getting women out of their heads and into their bodies. “It’s a healing modality,” she says. ”It’s less of a workout and more of a work in.”
That being said, she didn’t exactly make it easy. “I can’t tell you how hard I made it for people to take Wild Soul Movement classes,” she says. “They had to join a 12-week or a year-long program. Or come to a live weekend workshop. Or come to a retreat in frigging Costa Rica.”
She built out some free content, including both sporadic pre-recorded Wild Soul Movement classes, and her podcast, The Embodiment Podcast. But what Elizabeth really wanted was to offer something that was both high-value and more accessible than her higher-level offerings—whether it was her far-reaching Wild Soul Movement classes or the yearly program she had been running that cost upwards of $1,000.
“Accessibility and equitable pricing are also really important to me,” she says. “Over the last several years, I’ve been thinking about ways to decolonize my marketing and focus on using non-oppressive, non-manipulative marketing tactics.”
Longing for a solution that would let her put all of her content in one place, Elizabeth shopped around. She tested running a course on Kajabi. A community on Facebook Groups. A couple of membership options. But nothing quite clicked.