Launched
2013
Rolling
Members
Paid
Membership
Qpractice is a paid membership site that gives interior designers the tools and know-how to pass the NCIDQ exam, a certification that’s required for most practicing designers in North America.
The Spark: As she studied for her own NCIDQ exam Lisa found herself frustrated with a lack of study material. After she passed, she knew she wanted to create a program to help her fellow interior designers learn faster and ace their own exams.
Lisa’s Mighty Moment: “We wanted to take advantage of the fact that there are so many different designers in here with so many different points of entry. So it’s about taking the experience of people who have been through the process and using their experience to help people who are just starting out.”
As a certified interior designer herself, Lisa League knew that acing the National Council for Interior Design Qualification (NCIDQ) exam was no walk in the park.
She was determined to make it easier for her fellow designers to pass.
She had struggled when it came to studying for her own exam. There weren’t many resources—online or otherwise—to help interior designers prepare, and the resources that did exist were frustratingly limited:
“The NCIDQ was providing some online resources, but they were pretty minimal. The only other option was to attend a live workshop in your local area. But you had to have a specific number of people together. And if you didn’t get that number the workshop was canceled. It just wasn’t viable.”
She started by creating a dedicated study group on LinkedIn. But managing her members there was a hassle, so she started her search for a community platform again.
At the same time, Lisa had started taking a software development course with Skillcrush. As she perused the site’s community, which was then run via Mighty Networks, she was impressed with the platform’s features.
She decided then and there that it was the perfect fit for the community that she was trying to build.
With a Mighty Network, Lisa could give interior designers the opportunity to learn from each other. She could provide a space where designers would be able to share their experiences and harness their fellow members’ expertise. And it would be a breeze on a platform that was instantly available on the web and native mobile apps.
Just like that, the Qpractice Study Group was born.
Lisa hit the ground running. She started by sketching out a 10-week plan, then got to work publishing lessons, running practice tests, and creating all of her content “live,” or as she went:
“We started by just providing content for free, with just a few weeks' worth of content ready to publish. After that, we would just publish a group of lessons live, creating it as we went. And that really formed the foundation of the paid content we would later offer.”
At the same time, she worked on bulking up her email list to see what kind of audience she could build up. Fortunately, she already had an idea of what her ideal members looked like.
From the beginning, Lisa knew she wanted to bring in a diverse group: designers who were taking the test for the first time; designers who had passed only one or two of the NCIDQ exam’s three tests; and designers who had taken the test multiple times:
“Because there are multiple ways to meet the criteria and get the questions right, we wanted there to be a way for people to find out that there’s more than one right answer to a question, there’s more than one way to study. You can have 10 different people, and they’ll have 10 different solutions.”
She would also be able to help different kinds of interior designers:
“Interior design has become so highly specialized. There’s hospitality design, commercial office design, people who specialize in healthcare. But when you put all of those people in a group, the collective wisdom is more experience than any one person has.”
As her email list grew, Lisa singled out the people who interacted with her emails the most. From there, she reached out to them and interviewed them about their biggest challenges preparing for the NCIDQ exam. What she heard was enlightening:
“What I heard from people, over and over again, was different from what we had originally planned to provide. Our original plan was to create additional practice tests. But from interviewing people, what we found wasn’t that there was plenty of study material. People just didn’t understand it.”
Based on those interviews with her ideal members, Lisa and her team adjusted their priorities, shifting to make Qpractice a space where interior designers could be taught to learn from their mistakes—both people who had taken the exam and passed, and those who hadn’t:
“We wanted to take advantage of the fact that there are so many different designers in here with so many different points of entry. So it’s about taking the experience of people who have been through the process and using their experience to help people who are just starting out. It’s incredibly valuable.”
With her ideal members in place, Lisa started selling access to her group.
Today, Qpractice is home to over 700 members. And while the membership inherently ebbs and flows, Lisa finds that a good number of her members come back periodically:
“Depending on the order that each person is taking the exam, they might be in and out in three or four months. But other people take the exams over the course of a few years, and a lot of those people, they might be gone for a bit, but they usually come back.”
To keep things organized, Lisa creates a study schedule at the top of the year, and organizes everything around the NCIDQ exam dates. For the annual exam offered in April, Qpractice’s study hall begins in January. For the annual exam offered in October, it begins in July.
No matter when new members start, Lisa offers bundled monthly subscriptions on the main Qpractice site. When members enroll at the premium level, priced at $149 per month, they get access to the Qpractice Study Group (which lives in Lisa’s Mighty Network), as well as resources and courses which live both in the Mighty Network and the main Qpractice website.
The Study Group offers access to QPractice’s Mighty Network as well as the following:
Lisa also puts a lot of emphasis on participation. She uses icebreaker questions to give new members the opportunity to dive in immediately by sharing which exam they’re studying for, why they’re taking it, and what they’re hoping to get out of the process.
To help her members get the most out of Qpractice for the long run, Lisa encourages them to download the Mighty Networks on their mobile devices and make the study group their go-to social media app:
“I say everyday, ‘Have Qpractice replace your Facebook. Make it your new habit.’ Because even if you have limited time, you can take advantage of 10 minutes in the morning and at lunch to go through short quizzes, ask and answer questions in the group, and then dig in more in the evening or on the weekend.”
With Qpractice going on seven years and counting, Lisa’s main observation about the community is that the people who are the most committed to it get the most out of it:
“I’ve seen it since 2013: The people that are regular participants tend to pass. So we really try to get people to participate in the group because there’s so much that can be gained by not only asking questions and having them answered, but by trying to answer other people too.”
With respect to the future, Lisa is exploring ways to keep members engaged even after they pass their exams. She’s planning to add continuing education courses to Qpractice so that members can both share their knowledge with newbies and continue supporting and inspiring each other:
“It’s an amazing feeling when you have a whole community that’s rallying around to support people who didn’t do well, and who can say ‘Hey, you can do it. It took me a couple of tries as well.’ And at its core, that’s so much of what Qpractice is all about.”
