Gary van Warmerdam and Eva Beronius had been trying to bring their expertise together under a single membership model. But they kept hitting snag after snag.
The pair had started working together in 2015 after Eva took one of Gary’s courses. They instantly knew that their work was compatible: Gary focused on changing beliefs and releasing repressed emotions through conscious awareness. Eva focused on the intersection of meditation and conscious mindfulness.
But they struggled with meaningfully putting their work together online. They wanted to use Gary’s membership site, Pathway to Happiness, where he had been hosting training courses for more than 15 years, as a base for their venture.
But the website was showing wear and tear. Updating it was a pain. There was no way to translate it into a mobile app without paying tens of thousands of dollars. And it didn’t have any community capabilities—a factor that Gary was keenly aware of: