Picture it: Miami, 2010s. Jordan Melnick was working for an arts and culture blog, covering the Magic City from a hyper-local perspective. But when he wasn’t writing, he was connecting with his readership through a variety of community events.
“We had a reputation for pulling off fun projects. We covered Nirvana’s ‘Nevermind’ album, but just with local bands. We did a bike scavenger hunt throughout the city multiple times. And we would host this event, Sktchy Miami, where we would have all these art supplies and invite people to come and draw each other.”
The latter is what really drew people. Way more than he expected.