Jerod and Brian started developing an eight-week-long course, The 7-Figure Small Intensive, that focused on using a curation model to build an audience, learn about that audience, and then develop products and services for that audience.
At the same time, they launched The Unemployable Initiative’s Mighty Network and set it to private. Using their email list, they invited prospective members to apply for membership by filling out a questionnaire. That way, they could get on the same page as their members, and start to understand what they were looking for in a community. And they could also ensure that their initial members were committed to the community, not just passersby who wouldn’t return.
Jerod and Brian offered those initial members free lifetime access to the membership. They figured this approach would be beneficial in two ways: it would encourage more people to join the community, and Jerod and Brian could get more valuable feedback: