Martinus Evans didn’t want to start just another Facebook running group for his fans.
As a creator with more than 32,000 Instagram followers (@300poundsandrunning), he had seen lots of his peers take this route but it didn’t make sense to him.
First of all, with so many running groups on Facebook, it would be hard to stand out. Second, it seemed crazy to try to inspire his members to crush big goals on a platform where they would be bombarded by off-topic distractions and political vitriol.
Worse, to pull together what he really wanted to create, it would take not just a Facebook group, but tying together five or six different software services into something unwieldy: