Email image popup

Community Curious?

Share your email and we’ll send you our 6-part educational series, which kicks off with our groundbreaking framework for the “Life of a Community” that will help you look around the corner.

BONUS: We’ll also include thousands of dollars of bonuses and extras — absolutely free—including expert scripts and step-by-step guides!

Thank you!

Your first free resources will be on its way to your inbox soon.

We can’t wait to see what you create.

Something went wrong!

Please, try again later.

The Mighty Encyclopedia

Learn everything there is to know about running a

successful Mighty Network

Membership Model

What is a membership model?


A membership model is where a website, community, brand, creator, or organization offers access to a set of valuable resources, typically for a fee.


The value of a membership is in the exclusivity of the content, education, services, discounts, and/or networking opportunities with people in the same profession or interested in the same topics that can only be accessed by those who are members.


Types of membership models


Membership models break down along a few different types.


First, there’s a membership model that focuses on access to exclusive content.


Second, there’s a membership model that focuses on networking and community building with people in the same career or interested in the same topics.


Third, there’s a membership model that offers lower prices or exclusive access to products and services than what’s available to non-members.


Lastly, there are bundled memberships that incorporate all of the above–exclusive content, networking opportunities, as well as discounts on exclusive products and services.


Benefits of membership models


The primary benefit of a membership model is that it creates a long-term relationship with a paying member. As a result of the ongoing, long-term nature of a membership model, it is much more profitable than a customer who makes a series of one-time purchases.


With a membership model, the “lifetime value of a customer” is longer, more predictable, and offers a brand, business, or individual more ways to create value for members, as demonstrated by the different types of memberships above.


Of the different types of membership models available, those that offer opportunities to network with other people in the same profession or across mutual interests tend to be the most profitable and require the least amount of effort and investment by those who create them.


Membership model examples


Examples of memberships that offer exclusive content



  • Spotify

  • Netflix

  • Disney+


Examples of memberships that offer exclusive networking opportunities



Examples of memberships that offer lower prices or exclusive products



  • Restoration Hardware

  • Amazon Prime


Examples of memberships that offer a bundle of benefits