When it comes to inviting people to join your Mighty Network, we know what works. Time and again, we’ve seen that people have the same five reasons for joining a Mighty Network. We like to call these driving factors your “member motivations”. And after many, many years of building communities both online and offline, we’ve discovered these greatest hits of member motivations that work to convince someone why they should join something new.
The Top 5 Member Motivations
From creatives to professionals, from teens to boomers, people have the same five reasons for joining you in your new Mighty Network. They want to:
1. Meet people just like you
2. Share stories, experiences, and ideas. Not advice.
3. Get answers to questions you can’t just Google
4. Learn faster and make better decisions
5. Find inspiration from members on the same path
Make Them Fit Your Mighty Network
Next, it’s up to you to determine which of these motivations your specific members will find most compelling.
As you add more details or replace the more general phrases above to include the specific topics, ideas, or people you’re bringing together in your Mighty Network, remember to keep your copy detailed and specific. Everything should always come back to your WHY: the unique reasons why *your* community needs to exist in this world.
Then when you write invite messaging, create new copy for your Landing Page, or put up a post advertising your community on social media, make sure it’s grounded in a clear understanding of what members want to get from your Mighty Network.
We recommend aiming to have no more than five benefits that you highlight on your Landing Page or in the invite copy you send out to everyone when you roll out your big launch. For ads on social media or shorter posts, pick the most compelling member motivation and make that copy the very *first* thing you share!
This is your opportunity to give prospective members a fantastic answer when they ask, “What the heck am I going to get for joining?”
Looking for more on the benefits of bringing your people together? Read Connect Your Followers in One Place.