When Carolyn Gardner joined Oiselle last year, the women’s running apparel brand had just joined Mighty Pro. But the process of finding Mighty Networks was a lengthy one—and not necessarily easy.
For a while, the brand used Facebook Groups, but it wasn’t the right fit: While Oiselle runners could connect with each other, there was no way to share or hold space for resources. And more than that, there was a lot of noise to compete with, too.
Then, after more than a few iterations on more than a few other platforms, the Oiselle team started with another tactic. “We said, ‘Screw it, we’re going to build our own,’” Carolyn says. “And then we all chuckled. Because we couldn’t actually do that either. It would have been incredibly expensive and very, very time-consuming.”
When the brand finally found Mighty the shift was palpable. And now, Oiselle Volée can connect its members and offer a plethora of resources and valuable content, all for just $120 a year.