Christine Byer was flat-out exhausted.
The master esthetician had spent years working herself to the bone growing and managing her following on Facebook and YouTube, where she had been posting video tutorials about skin care and aging gracefully.
Although her YouTube tutorials had started out as a way for her to build her business, she discovered something surprising in the process. Social media was far from a community where her followers were able to get to know each other. In fact, the reason she was exhausted is that she was answering everything herself.
It wasn’t sustainable.
Gradually, she saw a need and opportunity to create a dedicated online community all her own. Could she build a safe, science-based community of women sharing their skin care stories and experiences as they navigated aging gracefully together?
Christine’s background made her the right person to fill this role. Her extensive training and thriving skin care practice offered a different point-of-view than many other makeup artists and product-junkie vloggers.
She was covering skin care topics they rarely addressed, like facial massage, facial muscle lifting, facial toning, and tools like microcurrent machines. She also set herself apart by emphasizing aging gracefully without resorting to fillers or plastic surgery: