This psychologist forged connections for 6,500 people in the middle of a pandemic

This psychologist forged connections for 6,500 people in the middle of a pandemic

Featured in this Story of Awesome: Mindful Living Collective

rocket

Launched July 2018

hands

6,500+ Members

money-bag

Freemium

The Mindful Living Collective is a private community and collaborative space for mindful living and learning.


The Spark: In search of a way to offer his course members a deeper and more lasting change, Elisha started looking at how he could incorporate a community component into his courses.


Elisha’s Mighty Moment: “We’re always testing new things. We’re always experimenting to see how things go and how people like them, and whether or not it gets them closer to that transformation.”

As a psychologist and mindfulness teacher with nearly 20 years of experience, author Elisha Goldstein knew his way around the world of courses. And there was always one thing that stuck out to him:



“At the end of every eight-week course, people would say, ‘Wow, that was so cool. That was transformative. Now what?’”



The science behind his observation made sense. The courses themselves had a great deal of impact, but that impact waned over time. And Elisha had an idea brewing about how he could make a shift:



“I realized, both as a psychologist and just in my own experience, that we make change most effectively when we have relationships with other people who are also inspired or interested in doing the same thing. So six years ago, I thought, ‘If I create a six-month program, people will be able to go deeper and get more lasting change.’”



Shortly after, he launched A Course in Mindful Living on Ruzuku, a course-only platform. There, he gave his students the tools to transform their anxiety, fear, and stress over the course of six consecutive months.


Because the course was longer, his people were better able to build relationships. But when the course came to an end, they were still asking the same question: “Now what?”


Elisha launched the course a few more times, all the while thinking about the best way to move forward. Eventually, he had an a-ha moment:



“People need to be fed into a community that has some sort of active, continued engagement over time. Even after six months. I knew I needed a community platform that could live alongside my course.”



It didn’t take long for him to find a solution in Mighty Networks.



Answering the call for connection


Elisha quickly established a paid membership community, The Mindful Living Collective. There, his course members could continue to foster relationships with each other and practice living mindfully. And once Mighty Networks introduced the course feature, Elisha moved the rest of his content over.


Finally, he had a course and community all in one place. But, as he admits, his focus was still primarily on his course, and not necessarily his newfound community.


Once the pandemic began, Elisha saw the opportunity to change that. And in March, he felt the call to make a shift:



“When COVID hit, I started thinking about how so many people were going to need support and community. That’s when we decided to open up the Mindful Living Collective to everyone.”



With the help of his team, Elisha shifted his paid community into a free one, creating detailed Topics, Groups, live events, and more to help people through the tough times. As he got used to the new normal, he started picking up on his new members’ behaviors. And he found himself surprised:



“The idea was to go free for a while because this is what the world needs. I knew eventually, we would need to charge for it. But since March, what I realized is that when something is just free, it doesn’t have a lot of value. People just don’t value free things very much.”



That wasn’t all. Elisha had also observed that only a small amount of people were truly engaging. Immediately, he started thinking about how he could create a more personalized experience for his most motivated members. His solution? A premium group called the Inner Core:



“With the Inner Core, we have a really dedicated group of people who are connected within Mighty. And then we give them something extra with a chat channel outside of the community, just so they can engage daily and really build those connections.”



A connected collective


Today, the Mindful Living Collective is home to over 6,500 members. To keep an eye on who’s coming in, Elisha has the community set to private. And there’s still plenty of content for Elisha’s free members:



“The free content exists for anyone who is interested in understanding what it means to live mindfully. We have really awesome free content and an awesome community of people who want to connect. Then, when you’re ready and motivated to make that change or transformation or healing in your life, we have these courses.”




Here’s what else the Mindful Living Collective membership includes.


Topics{"type":"element","tagName":"br","properties":{},"children":[]}
Elisha and his team have created many different Topics, from the Wall of Wisdom—where members can share insightful memes and quotes for inspiration—to Guided Meditation—where weekly meditations hosted by Elisha or a special guest live.


Challenges{"type":"element","tagName":"br","properties":{},"children":[]}
He’s also seen high engagement with customized challenges. His most recent one, the 21 Day Racial Equity Challenge, was free to all members and aimed to create awareness around racial and social justice.


Courses{"type":"element","tagName":"br","properties":{},"children":[]}
Courses in the Mindful Living Collective range from older, evergreen content that Elisha has migrated over to newer content. His most recent course, 21 Days to Relieve Anxiety Naturally, was priced at $59 and walked members through changing their relationship with anxiety.


In the next month, he’ll also be releasing a new cohort of Finding Your Way Back to Center. In the five-week course, priced at $395, Elisha will walk members through creating a reliable daily routine and ritual to find more calm and clarity in daily life.


The Inner Core{"type":"element","tagName":"br","properties":{},"children":[]}
Finally, there’s the Inner Core, a premium Group priced at $99 per month. The Inner Core is curated for Elisha’s most motivated members, who get opportunities to engage daily, both inside and outside of the network with the app Voxer.


Members of the Inner Core get more access to Elisha, as well as:



  • Access to regular group meditations

  • Daily support and intention setting

  • Weekly live discussions

  • Regular Small Group Circles to unpack life challenges with peers

  • Monthly Community “Connection” gatherings

  • On-going dedicated smaller “mindful practice” groups to integrate the teachings and create accountability

  • Support from values-aligned, committed community members.



Meditating on the future


Elisha is already planning for the future. He and his team are working on a teacher training certification that’s set to launch in January within the Mighty Network. And he also wants to expand the Inner Core:



“Our vision is that we want to be replicating the experience of this Inner Core across various domains. So there will be an Inner Core for entrepreneurs, and Inner Core for young adults, and so on.”



Until then, Elisha is still experimenting with how to make his community valuable, and how to best create connections with his free members:



“We're always testing new things. We’re always experimenting to see how things go and how people like them, and whether or not it gets them closer to that transformation. I really like the structure we’ve settled on at the moment, and it will absolutely continue to evolve over the months and years ahead.”



3 Key Takeaways from The Mindful Living Collective’s Story of Awesome



  1. There’s a powerful combination in courses and community. By giving your course members a way to connect with each other, they get added value from your content—and a lasting impact.

  2. People pay attention to what they pay for. One thing Elisha’s learned? That people don’t always value something if it’s free. That’s the beauty of a freemium model: Your community or membership can be free to access, but you can offer added value with premium courses or groups, like Elisha.

  3. Experimenting is the way forward. Don’t be afraid to try new things. Elisha’s commitment to experimenting with his community is the key to his continued success.

Read More Stories of Awesome

Mind Cake Vault is showing aspiring cake pop connoisseurs just how sweet the treat business can be

Mind Cake Vault is showing aspiring cake pop connoisseurs just how sweet the treat business can be

Introducing the GUILD, a five-figure membership for women entrepreneurs that’s evening the odds

Introducing the GUILD, a five-figure membership for women entrepreneurs that’s evening the odds

How Lenéa Sims launched Outer Work to 500 members in 72 hours

How Lenéa Sims launched Outer Work to 500 members in 72 hours

Delivering a bright, new future for 3,200 birth workers and birthing women

Delivering a bright, new future for 3,200 birth workers and birthing women

How SonoPath Education built a five-figure course membership for veterinarians from scratch

How SonoPath Education built a five-figure course membership for veterinarians from scratch

Tuft stuff: This free community for fiber enthusiasts is teaching over 6,500 members the ins and outs of tufting

Tuft stuff: This free community for fiber enthusiasts is teaching over 6,500 members the ins and outs of tufting

How a platform for creatives, by creatives brought together 1,700+ members around the globe

How a platform for creatives, by creatives brought together 1,700+ members around the globe

How Elizabeth DiAlto built a five-figure membership business teaching women to feel their feels

How Elizabeth DiAlto built a five-figure membership business teaching women to feel their feels

How this community is empowering 1,500 Black parent entrepreneurs to build a lasting legacy for their children

How this community is empowering 1,500 Black parent entrepreneurs to build a lasting legacy for their children

 How The Self Care Space launched their health & wellness brand with Mighty Pro

How The Self Care Space launched their health & wellness brand with Mighty Pro

How two therapists built a community to get at the root of eating disorders

How two therapists built a community to get at the root of eating disorders

How Tara McMullin pioneered virtual conferences and built a flourishing paid membership for small business owners

How Tara McMullin pioneered virtual conferences and built a flourishing paid membership for small business owners

This premium coaching program for therapists went from passion project to 9,000 members strong

This premium coaching program for therapists went from passion project to 9,000 members strong

How Dan Miller’s "48 Days" went from book to podcast to six-figure membership business

How Dan Miller’s "48 Days" went from book to podcast to six-figure membership business

How Martinus Evans' Slow AF Run Club made $140,000 in his first year

How Martinus Evans' Slow AF Run Club made $140,000 in his first year

How a floral designer launched her own $18,000 floral business school

How a floral designer launched her own $18,000 floral business school

Here's how esthetician Christine Byer launched a five-figure beauty membership in two weeks

Here's how esthetician Christine Byer launched a five-figure beauty membership in two weeks

How a healer transformed her spirituality podcast into a five-figure membership and community

How a healer transformed her spirituality podcast into a five-figure membership and community

Here’s how Ashley Fox launched The Wealth Builders Community and generated over $100,000 in her first two weeks

Here’s how Ashley Fox launched The Wealth Builders Community and generated over $100,000 in her first two weeks

Strength in numbers: Here’s how PLANTSTRONG consolidated its offering and built a six-figure community with nearly 20,000 members

Strength in numbers: Here’s how PLANTSTRONG consolidated its offering and built a six-figure community with nearly 20,000 members

LEAVE YOUR MARK community is teaching young professionals how to build their brand and crush their career goals

LEAVE YOUR MARK community is teaching young professionals how to build their brand and crush their career goals

Money, millennial style: How Financial University doubled its members in a year

Money, millennial style: How Financial University doubled its members in a year

From brick and mortar to digital membership: How Topstitch Makers grew a five-figure virtual business in less than a year

From brick and mortar to digital membership: How Topstitch Makers grew a five-figure virtual business in less than a year

In the Cut is demystifying the entertainment industry for over 1,700 Black creatives

In the Cut is demystifying the entertainment industry for over 1,700 Black creatives

Liberated Being brings together spirituality skeptics to learn embodiment practices

Liberated Being brings together spirituality skeptics to learn embodiment practices

How Emily Thompson built a five-figure membership to help creative entrepreneurs make moves

How Emily Thompson built a five-figure membership to help creative entrepreneurs make moves

Nurses Inspire Nurses is providing a safe space for over 1,500 nurses to connect and share their experiences

Nurses Inspire Nurses is providing a safe space for over 1,500 nurses to connect and share their experiences

Meet the social worker who built a five-figure paid membership helping adults with ADHD

Meet the social worker who built a five-figure paid membership helping adults with ADHD

How Qpractice's cohort-based courses are giving interior designers the confidence to ace their exams

How Qpractice's cohort-based courses are giving interior designers the confidence to ace their exams

With Goddess Council, Cat Lantigua is making the real world a little less lonely

With Goddess Council, Cat Lantigua is making the real world a little less lonely

Above and “Beyond”: These two communities are helping over 54,000 people impacted by diabetes to live well, now

Above and “Beyond”: These two communities are helping over 54,000 people impacted by diabetes to live well, now

Sktchy Art School is creating a sanctuary for 18,700 portrait artists

Sktchy Art School is creating a sanctuary for 18,700 portrait artists

This sound engineer created a micro community dedicated to the craft of audio for live events

This sound engineer created a micro community dedicated to the craft of audio for live events

This is Octo Members, a private membership home to over 2,000 UK finance professionals

This is Octo Members, a private membership home to over 2,000 UK finance professionals

How a membership dedicated to women traveling solo found a way to flourish during stay-at-home orders—to the tune of 2,900 members

How a membership dedicated to women traveling solo found a way to flourish during stay-at-home orders—to the tune of 2,900 members

This cartoonist created a five-figure membership site to stop artists from procrastinating

This cartoonist created a five-figure membership site to stop artists from procrastinating

With Youth Ministry Booster, Zac Workun created a five-figure membership to help youth pastors feel less isolated

With Youth Ministry Booster, Zac Workun created a five-figure membership to help youth pastors feel less isolated

How Teach Music Online grew from a $500 course to a five-figure membership business

How Teach Music Online grew from a $500 course to a five-figure membership business

How marketing maven Trish Martin tripled her community in five months

How marketing maven Trish Martin tripled her community in five months

This visual note-taker combined courses and membership for a five-figure business

This visual note-taker combined courses and membership for a five-figure business

No perfect parents: This couple created a membership site for families to build compassionate connections

No perfect parents: This couple created a membership site for families to build compassionate connections

Find your niche: This membership site brings holistic equestrians together

Find your niche: This membership site brings holistic equestrians together

In the Mix: Meet the brother-sister duo creating a flourishing community for over 7,700 artists

In the Mix: Meet the brother-sister duo creating a flourishing community for over 7,700 artists

There’s another path to financial freedom and Wealth Without Wall Street is showing all 4,500 of its members the way

There’s another path to financial freedom and Wealth Without Wall Street is showing all 4,500 of its members the way

The duo behind this paid membership site is guiding over 7,800 passionate dog owners on how to train their pets

The duo behind this paid membership site is guiding over 7,800 passionate dog owners on how to train their pets

This community of womxn visual artists used mastermind groups to build a five-figure business

This community of womxn visual artists used mastermind groups to build a five-figure business

How two creators transformed their community from tech headache to six-figure network

How two creators transformed their community from tech headache to six-figure network

Meet the community that’s making the outdoors fun again for over 2,000 members

Meet the community that’s making the outdoors fun again for over 2,000 members

This psychologist forged connections for 6,500 people in the middle of a pandemic

This psychologist forged connections for 6,500 people in the middle of a pandemic

How Luvvie Ajayi Jones creates an intimate, safe space for over 14K members

How Luvvie Ajayi Jones creates an intimate, safe space for over 14K members

Welcome to the Academy to Innovate HR, a course community home to 7,300 professionals

Welcome to the Academy to Innovate HR, a course community home to 7,300 professionals

Ryder Carroll built a five-figure membership business teaching people about the organizational power of bullet journaling

Ryder Carroll built a five-figure membership business teaching people about the organizational power of bullet journaling

Creating space: The Circle by Black Girl in Om made a five-figure membership centering Black women and holistic living

Creating space: The Circle by Black Girl in Om made a five-figure membership centering Black women and holistic living

The eXd Community is on a mission to help over 900 educators design an equitable new world

The eXd Community is on a mission to help over 900 educators design an equitable new world

This community of legal professionals is showing how anti-racism and technology can change the legal system for good

This community of legal professionals is showing how anti-racism and technology can change the legal system for good

 How a women’s apparel brand built a six-figure membership where runners can get inspired online and IRL

How a women’s apparel brand built a six-figure membership where runners can get inspired online and IRL

How Boston While Black went from hashtag to a five-figure membership business in six months

How Boston While Black went from hashtag to a five-figure membership business in six months

Mighty Networks: where people come for your content, but stay for your community.

Start Your 14-Day Free Trial