If you’ve got ideas and knowledge to share with the world, there’s a good chance you’ve imagined building an online course. Creating an online course is one of the most energizing ways of growing or expanding your online business with digital products or services today.
As the pandemic disrupted learning, online courses became even more mainstream. Even traditional educational institutions like universities and colleges were forced to shift their courses online. Online learning was already popular, and now just about everyone has gotten used to it. That means that learning things online is a part of most of our future, whether you’re looking for a degree, to upskill, or to master something important to you.
We’re also living in a time when it’s never been easier to build an online course. There are lots of platforms that you can work with. But students are looking for more out of courses too. While the old model for online courses was to slap it up and forget about it, some of the most successful online courses are leveraging new tech, not only to build a course but to bring together a thriving learning community.
If you’re ready to create an online course, or even if you’re just thinking about it, in this post we’re going to walk you through the best online course platforms of 2022. We’ll show you how these platforms work, their pros and cons, and how to figure out what’s right for you.
If you want more support in building your online community, come join OUR Mighty Community for free and meet other new and established community owners! We’d love to meet you. Join for free!
In this article...
What is an online course platform?
An online course platform provides the software to create and host an online course. The best platforms give you a wide range of options for course delivery like quizzes and polls, the ability to add communities and live streaming, and ways to market your course.
Why should you use an online course platform?
In the early days of online courses, you had to learn code or hire a developer to create something that looked a bit like a course. Plus, you'd have to have the developer add any custom branding you wanted. It was expensive, time-consuming, and the end result still didn't look great.
Then, companies started inventing plugins for the content management system WordPress. This gave course creators more functionality and the ability to add a course by installing a premium plug-in. But the courses were still incredibly basic, clunky, buggy, and any custom branding you wanted still required hiring a developer. Of course, that was before everyone had a smartphone, so nobody cared that these were not accessible by mobile either.
We’ve come a long way.
The modern course platform sets the creator free to build almost anything they want. These don't require coding; the course creator can show up and start building. And many course platforms allow you to add your own custom branding and give you the tools to sell your course to your members.
Then, there’s the community side of things. It turns out that bringing people TOGETHER around your course content is the most important part of the whole experience. The community you build will be the thing that keeps everyone engaged.
The best online course creation platforms provide you with powerful tools to build out all of the features listed above.
The secret to an amazing online course platform
An amazing online course platform puts your brand and your WHY front and center.
Your “why” is bigger than the goal to monetize. It’s the area of people’s life where your expertise can help them master something interesting they can’t master on their own.
Your online course creation platform needs to give you the chance to put your motivation in front of people, so they know why they’d join. Then you’ve got to deliver on that “why” throughout your course by showing concrete results.
You may be wondering what your “why” is. Maybe you want members to have a better, more successful career, a deeper understanding of themselves, or a meaningful spiritual practice. Maybe you want them to make healthier decisions and navigate stress differently. Ultimately, you want them to get unstuck, achieve their goals, and live the life they want to live.
This is WHY you do what you do.
But how does an online course help you guide others to results and transformation?
- Building a course gives you a way to bring people on a journey to master something interesting together. All of your insights on that topic will be in one place, where you can integrate articles, videos, and infographics, showing how it all relates and ties together.
- Online courses are a better way to monetize your content. A course creates a marketable package for your expertise. You’re not just selling articles, videos, and quizzes to people. You’re selling the results and transformation people can have in their lives because of their hard work.
- Online courses are the best learning environment for your following. Most creators have their best content scattered across a range of channels in a variety of forms. By having all of your work in one place, your people can achieve results and transformation.
- Online courses are the best way to foster a community where people motivate and learn from each other. Your members can connect with each other as they work through modules together. Studies show that people learn, change, and grow better when they are not alone. This is why it’s so important not to let your online course community start as an afterthought.
How online course platforms work
As online course platforms become more and more common, two general business models have emerged: hosted and marketplace solutions. Both of these models for selling online courses have advantages and disadvantages, depending on what the creator wants, but they also both have the potential to create recurring business income by packaging your expertise.
Hosted solutions for online course platforms
Hosted platforms give you a place to build that’s all your own. Unlike course solutions of old, they require no coding–just your imagination to fill the blank canvas with a great course.
These platforms come with the infrastructure and tools that let you sell your course from your own website without having to worry about updates, security, hosting, and maintenance.
You can focus on creating your best stuff and not get hung up on the tech. Most of our recommendations for online course creation platforms will fall into this category because they give you more freedom and let you keep more of the revenue you generate.
Advantages of a hosted solution:
- Build whatever you want
- Keep most of the income you generate
- No distractions–your course is the focal point
Marketplace Solutions for Online Course Platforms
The other popular model for hosting and marketing an online course is a marketplace like Udemy or Skillshare. These marketplaces come with a bevy of potential students looking for things to learn. The members buy a membership and have access to ALL the courses on the platform. This means you can list your course on it and students already on the platform can find it.
These marketplace solutions continue to be very popular, but with more creators launching online courses with their own social media followings or email lists, the economics of a marketplace may or may not make sense for you.
See, while you’ll benefit from a marketplace’s topical indexes, organic search traffic, and promotional dollars, you also have to pay them a significant fee or a percentage of your sales, which doesn’t happen with hosted or LMS platforms. You also surrender your ability to collect email addresses and contact info for the people who take your course. So while new people might find you, you’re unable to add them to your network if this is your only course sales channel.
Advantages of a marketplace solution:
- Large body of existing users to sell to
- The platform itself has a strong brand
What to Look for in an Online Course Platform
If you’ve got a handle on these two different business models, here are some of the things to look for as you evaluate course platforms:
The best online learning today is an immersive, yet organized multimedia delivery! It gives you a fast and clear way to create and organize lessons, supporting live streaming, video, audio, PDFs, images, and some type of feedback loop like a quiz or a conversation thread. You also need a way to do live instruction and scheduled webinar events, as well as offer self-paced materials outside of the main course material.
You need to be able to charge for your course and securely collect payments from your customers. But the best platforms also give you diverse ways to monetize, for example, by building communities, upselling courses, private groups, and other add ons–all seamlessly without having to pay for new platforms or run complicated Zapier automations.
Comprehensive business model
Most course creators don’t think of this, but what if you want to grow your business beyond your course? What if your dreams evolve? You want an online course platform that can scale with you, whether you’re just starting out or you’re looking to level up and improve what you already have.
While it seems like a lot if you’re just starting, there may come a day when you want to be able to offer bundles of courses and communities or packages of paid mastermind groups fueled by free courses. You might want the opportunity to experiment with different combinations or a white label course platform that makes this possible.
You don’t need to decide or think about this right now. Heck, it’s enough stress to build an online course. But if you choose the right platform for your course, and you decide to do this stuff down the road, you’ll be able to add it without switching platforms!
A great platform should give you a way to smoothly integrate the marketing and delivery of your course. The success of your course depends on promotion: Does your online course platform play nice with your email channel? Your social channels?
It’s 2022! You shouldn’t have to duplicate your efforts across your channels and you shouldn’t have to cobble something together with workarounds that can easily break.
Ahh community. The thing too many courses are missing. The thing that students LOVE! A community option gives you a way to connect your students to complete courses and grow faster. You need to be able to interact with your students in real-time, but the most important asset to the success of your audience and growth beyond your first members is their ability to interact with each other. When your community is thriving, you don’t need to spam your social channels or email list to sell more online courses.
The conversations between members will encourage learning and growth much more than your videos or course content. It’s pretty simple. The more your community connects to each other, the more valuable your course becomes, and the faster you will grow from there.
A good platform should provide a way to access your online courses and course community on mobile. Increasingly, students expect to be able to access courses on native mobile apps on an iPhone, iPad, or Android smartphone. Checking to see if your online course platform is available on native mobile apps will be important.
The Best Online Course Platforms for 2022 to Create and Sell Your Expertise
No online course platform is perfect. Therefore, it’s best to know what’s the most important thing to you in delivering your courses. And what’s going to be the most important thing to your students? Some questions to ask yourself are:
- Are you looking to grow your audience?
- Are you most concerned about price?
- Are you looking for ease of use?
Looking ahead to 2022, we’ve rounded up the best platforms to create online courses with a quick look at what makes each of them work.
Best all-in-one & community-builder: Mighty Networks
Mighty Networks is an all-in-one course platform that gives you all the flexibility and options you need to build an online course. The course platform itself is engaging and interactive, with easy-to-create lessons that can be styled to fit your brand. The course comes with community baked in, each course can have a dedicated course area with discussions, Q&As, and other helpful delivery options in each of the course sections. But courses can also exist as a subset of a wider community.
It’s flexible enough to host an intimate small course or a full community with multiple courses inside–each of which can be sold separately. And members can access the course and community on robust mobile apps that are super easy to use and create content from.
Mighty Networks has the advantage of being flexible. It’s perfect for a beginner to use in creating elegant online courses, but if and when your course takes off you can do so much more with the platform–adding subgroups, new courses, exciting events, and live streaming.
Many of the world’s best creators have turned to Mighty Networks to build communities, like Adriene Mishler, who created a community around her 12 million YouTube subscribers to her channel- Yoga with Adriene or Sadie Robertson Huff, who used the platform to launch her LO sister app. But there are also thousands of smaller creators, many of whom are earning 6 figures from building course communities that people love.
Mighty Networks - Summary
Strengths: An all-in-one platform that allows you to build online courses, communities, host live streams, virtual events, and more all under your brand. The enterprise offering, Mighty Pro, offers everything on a Mighty Network while also including native mobile apps on iOS and Android.
Weaknesses: It’s not a course marketplace–you’ll need to bring your own members.
Best for: Creators and entrepreneurs who understand the power of a community in delivering premium-priced online courses, better results, and deeper relationships across their students. If your course would benefit from collaboration, conversation, and cheering each other on, Mighty Networks creates a place for people to master your topic together under your brand.
Best marketplace platform for a beginner: Udemy
Udemy is a course marketplace that lets creators build online courses and list them. It has a mixture of free and paid courses on the marketplace. If you want to sell a paid course, you can fill out an description of your course and what it will offer and submit it for review. If it’s accepted, you’ll be able to sell it on Udemy.
You’ll then build your course and launch it.
Udemy lets you charge anywhere from $0-$199.99, and has a range of options for adding details to your course, quizzes, Q&As, etc. It also has a bunch of review features that users can use to signal if they liked your course or not.
Some of the disadvantages to Udemy. You only keep 37% of the money from each course sale when someone discovers it on the Udemy platform. Think of it as sort of a “finder’s fee” for Udemy referring clients to you. You also can’t build a community around your brand, and you don’t even get contact information for the people who take your course.
Another disadvantage is that you don’t get to add much of your own branding, the course needs to fit in the Udemy marketplace. However, Udemy does have a solid mobile app which is great for access.
If you get approved, Udemy might be a good place to create your first course ever, if you’ve never done it before. It’s straightforward and they’ll walk you through it.
Udemy - Summary
Strengths: You can use Udemy for free and simply create an online course with the knowledge you want to share.
Weaknesses: Revenue share model is 37% for courses listed on their platform. In addition, you don’t get contact information for those who buy through Udemy. Community interaction (if any) happens in Udemy’s network, not yours.
Best for: Trying out course creation, learning the process. Making and selling a course without having to build a multi-channel platform.
Best marketplace platform for creatives: Skillshare
If you’re a creative who wants to host your course on a marketplace platform, Skillshare is where many teachers choose to get exposure and build their brand. It has a base of users, and a search function with people trying to find courses all the time. Skillshare includes a system that lets users rate your course as well as a difficulty-level meter. The platform is good and there are a lot of well-known names teaching on it.
While Skillshare is great value for students, it doesn’t give as much to course creators. Skillshare takes 30% of its revenue each month and divides it among course creators according to how many hours of their course its users watched. This means that you need to create a course that stands out in a sea of others, is unique, and that people will watch a lot of if you want to get past a few dollars a month.
Skillshare - Summary
Strengths: Set up with creatives in mind, Skillshare specializes in design, craft, and technical skills. As a result, it supports creative projects and feedback for assessment. Students show their work and can practice and learn from giving and receiving feedback as much as from your instruction alone.
Weaknesses: You can’t earn money until you get 25 students enrolled in a class, and even then, your share is $1-2 per enrollee. You can’t use these enrollees to build your own email list or wider network.
Best for: Those just starting out and who have a creative topic. You can create courses that feature videos taught in short 10-25-minute segments and culminate with a class project. It’s an uncomplicated way to turn your passion into some extra cash on the side.
Best for Marketing Systems: Kajabi
Kajabi is an online course platform that gives you the ability to create and host. Instructors can add files and photos to their courses, and videos hosted through the third-party site, Wistia.
While its course platform isn’t as good as others and it has very limited community functions, where Kajabi excels is in the ability to create complex marketing systems. People building courses can create landing pages, marketing funnels, and email sequences to market them. Because of these marketing features, Kajabi ends up costing quite a bit more than others on this list, and it’s probably the most expensive.
Kajabi - Summary
Strengths: Offers many features you’d want from hosted online course platforms. It is designed for savvy marketers who value marketing pages and sales funnels that drive sales and conversion to paid online courses. They recently added a native mobile app for course content.
Weaknesses: Kajabi offers a very limited community while being the most expensive option among the dedicated course platforms. It also lacks privacy levels for gated content—buyers have all access to content or none at all.Best for: People who want complex marketing systems–probably those who understand sales pages and funnels.
Best Affiliate Program: Teachable
Teachable is a hosted platform that lets you create your own course. While Teachable isn’t as advanced as others on this list, missing key features like mobile apps for every device (iOS only) and the option to add a course community, it does have one great feature: its affiliate program. An affiliate program lets teachers reward people who promote their course with a percentage of the course sale–and that’s what makes Teachable a contender.
Teachable - Summary
Strengths: Teachable is strong on the course design side, allowing you to add multiple content types including videos and quizzes to your course, drip your course content, create certificates, and it also has a very well-designed course player. The affiliate program is also a plus.
Weaknesses: No Android app, no community option, which drives instructors to create a Facebook Group and have to juggle members across both platforms. Plus, it’s hard to customize the look and feel to match your brand.
Honorable mention - Thinkific
Strengths: A simple website builder with easy-to-create sales pages (no code required!). Allows for advanced quizzes including randomization and question banks with bulk import.
Weaknesses: No community option. Plus, the checkout process doesn’t perform well and lacks good sales and marketing features.
Best for: Certification-based courses, where prerequisites and quiz assessments are key to the learning path.
Honorable mention - Podia (formerly Coach)
Strengths: Podia is super easy to use, with a clean, modern design out of the box. Podia also gives you the ability to create one-off “posts” for paid content in addition to longer courses.
Weaknesses: Podia doesn’t support essential features like graded quizzes, certificates, feedback, etc. There’s no standalone community space on the site, which disables any possible network effect and member interaction in the learning process. They also don’t support building a full website.
Best for: creators who have course materials of different shapes and sizes who want a beautiful viewing experience.
You can use an online course platform to create and grow your income. The demand for online learning is only growing, especially from creators whose unique brands and expertise are attracting people like never before. That's why courses and communities are a key part of the creator economy.
Now is the time to turn your expertise and experiences into a new revenue stream. As you design your learning plans and pricing models, don’t forget real online learning goes beyond videos and articles: real online learning happens when your people can talk to each other and teach you back! Level up your content by bringing your community, courses, and subscriptions together.
Sold, yet? We hope so.
Ready to start building your course?