Let’s get this out of the way upfront: Being a group coach is simply awesome. That impact that you can have bringing people together to master something important to them? There’s nothing better.
And where individual 1:1 coaching online or in person can be great, group coaching–where you connect small groups of clients to support, encourage, and learn from each other, as much as you–is even more valuable.
With group coaching, your clients can build new practices and habits faster and more easily, and ultimately get better results than they can on their own or just with 1:1 consulting. The structure and support to achieve our goals alongside other people is an essential service that only gets more important in a time and place where more of us are operating in a world full of unknowns.
Nothing beats the ability to navigate a rapidly changing environment than with a community of motivated people led by a group coach.
So, whether you’re ready to expand an existing coaching business or start a new one, you are in a position to positively connect and impact your clients. And there’s no better way to impact even more clients than by tapping software in the form of online coaching platforms. In this article, we'll walk you through 5 group coaching software picks to help you figure out which one is right for you.
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Why group coaching software?
With online group coaching software, you can grow your client base, connect clients faster and more easily to each other, scale your coaching programs via online courses, and take care of payments for your services all in one place, all under your brand, and instantly available to your clients on every platform.
While the first generation of online group coaching platforms focused on client scheduling, there’s an emerging set of new online group coaching platforms built expressly to support a new model of online group coaching with a way to:
- Run online courses and dedicated course communities together in one place.
- Run multiple “mastermind” groups on the same platform.
- Offer members the ability to have profiles and direct message each other.
- Enable a group coach to reach all of their members with no algorithm standing in the way.
- Allow them to charge for subscriptions, online courses, mastermind groups, and/or bundles of each of these.
- Deliver this entire solution under their brand, immediately available on every device.
This is no longer just about group coaching software that schedules your calendar and sessions. The best group coaching platforms out there enable you to not just run a coached group, but to create a true community where you bring clients together to master something interesting and important to them.
If the idea of building a dynamic online coaching group excites you, read on to see which group coaching software is the right fit for you.
What makes a great online coaching group?
Before we dive into our picks for the best group coaching software, we need to define what a successful online coaching group looks like. Just like with group coaching itself, only by understanding the goal can we evaluate the best way to get there.
Here’s the thing: Moving your coaching group to a virtual space gives you more ways to make your coaching business even better.
For example, when you take your coaching business online, you can bring together more diverse and interesting perspectives and people to serve the needs of your group. This isn’t just about the size of your group coaching service and the ability to use online coaching software to reach more people, it’s also about the kinds of people you’re able to reach.
It’s not called the worldwide web for nothing.
As you attract more diverse clients, they contribute their stories, experiences, and unique ideas to the group, making it more valuable to everyone with each new person who joins and participates.
Imagine an online coaching group targeted to yoga enthusiasts, populated by people with a variety of backgrounds and yoga styles. Sure, you’re giving people a chance to learn from you, but more importantly, they have the unparalleled opportunity to learn from each other.
Moreover, with modern online coaching software, you have more ways to impact people–keeping their goals top-of-mind and excuses for not changing behavior, paying attention, or building new habits to a minimum.
How do you do this? Here are a few features that deliver this multimedia, multi-“touchpoint” extravaganza:
- Online courses. Online courses make the work of delivering an online group coaching program so much easier. When you can structure a step-by-step, day-by-day journey to master something important to people (and see their progress), you’ve got a powerful tool in your toolbox for communicating new knowledge, ideas, and habits.
- Community. With online courses, you’ll structure the program and path for your members to achieve their goals. But that’s no guarantee that they will do it. When your members can also connect with each other to ask questions, share their experiences, show their progress, and navigate their challenges, together, they have a much higher chance of doing the work and seeing the results they want. Enabling a strong community of fellow clients is a must for group coaching platforms.
- Real-time interaction and resources. Lastly, with online group coaching, it’s a good idea to offer live coaching calls and the options for one-on-ones. Bonus points for setting up resources that your members can access outside of online group coaching sessions, like recorded workout videos, or written how-tos that your clients can refer to in their own time.
In this context, we scoured the options for group coaching software to see which ones were the fastest to learn, easiest to set up, and delivered the most options to build the most successful online group coaching business.
Here are our picks.
Group coaching software options
1. Mighty Networks
Best all-in-one group coaching platform
If you’re looking for a powerful group coaching software that gives you ALL the tools (seriously – all of them) to build and sell group coaching, packages, courses, tiered memberships, community, and more, Mighty Networks is the place to be.
There’s no need to stitch platforms together. Mighty Networks will do all you need. And it’s offered under your brand!
And Mighty gives you total customization power to build the Spaces you need wwith the features to serve your clients. Here are some of the ones we're most proud of:
- Live streaming
- Integrated events with Zoom built-in
- Dedicated community spaces and subgroups
- Create tiered plans and bundles
- Chat (individual + all-member)
- Charge in your home currency
- Single sign-on (SSO)
- Amazing content options (video, text, etc.)
- Build + sell engaging courses (both pre-recorded and live)
- Notification and email integrations
- Apps for every device
Here are some of the cool options these features give you for your group coaching business:
- The ability to create and deliver three different kinds of online courses. On a Mighty Network, you can create a “typical” online course with course content, but that’s only the beginning. You can also add a dedicated course community directly to an online course, or even build your online course “live” with your online coaching group, using your members and the community to create course content that you then add as you go.
- The opportunity to break out clients into multiple smaller coaching groups. A Mighty Network isn’t just one big community, but has the option to break clients out into smaller “mastermind” or coaching groups within the Mighty Network. Don’t think of it as a Facebook Group, but rather your own Facebook with the option of multiple groups within it.
- The option to create subscriptions and charge clients. With a Mighty Network, a group coach can create a membership site by charging for access to the overall Mighty Network or leave it free to prospects and offer paid online courses (with dedicated course communities) or smaller paid coaching groups at different membership tiers.
A Mighty Network has the most options for structuring the kind of group coaching programs you want to offer and charging for either individual areas or bundles of multiple courses and groups.
2. Mighty Pro
For those who have a proven audience and/or solid revenue, Mighty Pro takes the cultural software of Mighty Networks and adds one more thing.
Completely branded apps.
This means that you get YOUR app in the App Store or Google Play Store, and your clients will find you. It’s great for coaches with a larger following.
One of our amazing Hosts using Mighty Pro to create a powerful business that includes group coaching is Zach Bush, MD. Zach is a physician specializing in internal medicine, endocrinology, and hospice care. He created The Journey of Intrinsic Health to help people think differently about health. It mixes a community, a course, live streamed events, and – you guessed it – group coaching!
And they do it on beautiful custom apps that showcase their brand.
Request a call to find out more about Mighty Pro and if it's right for you!
The best group coaching software for administration
Satori is an app designed initially for yoga instructors that’s focused on the administrative side of group coaching. According to the company’s website, online coaches use Satori to automate admin, deliver stellar client experiences, and grow their coaching practice “with confidence.”
What this means in practice is that Satori can help you schedule and organize in-person workshops and classes. It’s extensively thought of how to make a series of in-person dynamics between a group coach and their clients easier.
It works on a calendar model, letting you build packages and also letting clients schedule time to meet with you. For managing group coaching, Satori gives you the option to create a “Group” which allows you to book for more than one person at once.
Sartori is great if you’re looking for admin simplification, but it’s missing a lot of the key features we’d want from a robust group coaching platform:
- No online courses or resource libraries. Satori puts a lot of emphasis on organizing and packaging your group coaching sessions. But when it comes to actually hosting an online course or resources, you’ll need to choose and pay for a third-party online course platform, like a Mighty Network or Teachable.
- No online small groups or communities. Again, while Satori has focused on packaging group coaching sessions, it doesn’t offer a coach a way to deliver 1:1 consulting or small coaching groups. With Satori, you’d need to launch online groups or your client community on a Mighty Network or use a Facebook Group.
- No direct messaging. Satori automates follow-up and keeps track of client communication for you, but doesn’t give you the ability to actually message your students or members via direct messaging or connect them to each other. To do either of these, you’ll need to add on additional software.
Course platform with basic group coaching capability
Kartra is fundamentally a course platform, not a dedicated group coaching software. But it does have the capability to add group coaching to a course that you’ve created or to offer it as a standalone product. It does also have a calendar built in too for scheduling coaching, although it’s probably more designed for 1:1 than group coaching.
Its course platform is simple but good, giving you different options for building your course landing page and related content.
The community features of Kartra are really limited, but it has some marketing features like email integrations that might help you sell your group coaching package.
High-end course platform with coaching options
Kajabi and Kartra do a lot of the same things. The main difference is, Kajabi does them better but is much more expensive. Kajabi has a good LMS that gives you the options to build custom landing pages, add evaluations, and deliver content in different ways (e.g. dripping).
Kajabi’s best feature is probably its marketing options, which are complex and give you things like tripwires, cart abandonment options, and discounts.
Like Kartra, Kajabi’s group coaching probably works best alongside a course.
We should say here that Kajabi’s community functions are extremely limited, and when they talk about “group coaching” they’re primarily talking about dripping an asyncronous, prerecorded course. They’re not talking about building a thriving community or creating real-live connections.
If you’re looking for a fully automated “group coaching” program with high-end marketing built in, Kajabi might be an option. But Mighty Networks does all the same stuff for half the price, PLUS adds in amazing community features to bring your group coaching practice to life.
Ready to start?
When it comes down to it, a Mighty Network is the only group coaching software available today that is going to give you the opportunity to instantly scale a group coaching business online. You’ll be able to broaden the client base you can serve; organize them seamlessly into online courses, course communities, and small coaching groups, so that they get as much from each other as they get from you; and charge for different subscriptions or membership levels, based on what those clients want or need.
With your own Mighty Network, you are helping more people come together to master the topics that are most important to them in the fastest, easiest ways possible. And at the end of the day, isn’t that what coaching is all about?