Communities & Memberships
We Tested 12 Membership Site Platforms. Here's Where Top Creators Are Building
What the fastest-growing creator memberships have in common (and what they avoid).
Author
Mighty Team
Last Updated
April 22, 2026

Table of Contents
Membership businesses are thriving.
And membership sites are an accessible digital business model, whether you’re an independent creator or a brand looking for new revenue.
Having the right membership platform will transform your creator business, giving you growth with almost 100% margins!
We‘ve seen a membership site add $40,000 in ARR with a high-ticket launch to 100 members.
We’ve seen a podcaster sell 5,000 seats to a $977 course in 10 days.
We’ve seen an entrepreneurship org. launch their branded membership app to 5,000 members.
There’s nothing else like it!
And great membership site platforms make it easier than ever.
In this article, we’ll teach you how to pick the right one, no matter what your membership looks like. Here are the best options.
Want to try G2's top-rated community management software for free?
Quick Comparison - Best membership platforms
Best Features | Use For | Starting From | |
|---|---|---|---|
#1-Ranked (G2), AI-boosted engagement, courses, livestreams, events, branded apps | Community growth and member engagement | $79/mo | |
Funnels & pre-recorded courses | Async courses with marketing funnels | $143/mo | |
Spaces for discussions, events, or courses | Simple communities | $89/mo | |
AI evaluations, custom pages | Selling async courses | $29/mo + 7.5% fee | |
Strong LMS, AI quizzes, websites | Course creators & web-first communities | $74/mo | |
Drag-and-drop website builder | Websites w/ courses or products | $39/mo + 5% fees | |
Integrated database & email | Nonprofit memberships and events | Not public | |
Tiered patron support | Supporter funding | 10% fees | |
Forums & game livestreaming | Free communities (esp. gamers) | Free | |
Newsletters & discoverability | Paid newsletters | 10% fees | |
Course templates & marketing | Selling async courses | $79/mo (memberships) | |
Discovery features | Simple forums | $9/mo + 10% fee |
12 Best membership site platforms
1. Mighty Networks
The best membership site platform
At a glance: #1-ranked on G2, all-in-one community platform, AI features, built-in events, livestreaming, and courses, and branded apps
Price: From $79/month
Who it’s for: Creators monetizing with a membership community at any level, from small groups to branded apps.
Mighty Networks is the ultimate membership platform for creators. You can monetize with content, courses, community, and events–it will fuel $100+ million in memberships this year. And it’s consistently ranked the #1 community management software by G2.
Mighty works great for both standalone communities or adding a membership to your YouTube or social media platform. You’ll start earning from day 1. The average member on Mighty pays $48/mo.
Here’s what makes Mighty unique.

It’s designed for interactions between members!
Mighty is built to connect members to each other, with a mixture of native features and an AI community engine that drives exceptional member engagement.
This includes features like:
Flexible ways to serve members:
Mix discussions, live streaming, events, courses, chat, and more. Add the features you need for each Space and turn off the ones you don’t need.
Smart member profiles (with AI writing assistant), “Show Similarities” tool, and an automatic conversation starter. Instantly find members with similar interests, the top members, or members near you.
Gamification with leaderboards, triggers, habit trackers, new member journeys, and auto-unlock rewards (e.g. secret courses, challenges, resources or 1:1 calls).

With endless possibilities to earn
Sell access to live or pre-recorded courses, livestreaming, virtual events, masterminds, coaching, and more.
Monetize these with memberships and bundles, in 135 different currencies.
Get business intelligence with data on earning, retention, engagement, and even one-click member re-engagement.
Built-in Kit (formerly ConvertKit) and Zoom integrations and over 2,000 software embeds (e.g. Calendly, Drive, Notion, and Loom)
Build your membership business the way you want, under your brand identity, with light & dark mode, colors & imagery, easy customization, & custom URLs.
Auto-create landing pages and a brand identity with Mighty Co-Host™.
Get your membership site on Mighty Networks apps in the App Store and Google Play Store, OR get your own branded app (see below).
Mighty is home to more $1 million communities than any other platform. And it’s free to try for 14 days!

Mighty Pro
Mighty Pro gives you G2’s #1 community platform on a branded app.
If you love the features we talked about above, but want to build your membership on your own branded apps, then you need Mighty Pro.
Imagine memberships sold through your branded app in the App Store and Google Play Store.
Mighty Pro is the branded membership app platform trusted by Tony Robbins, Gary Vaynerchuk, Jim Kwik, Marie Forleo, and Matthew Hussey.

We work with you to create an awesome app your members will love. This includes the Mighty Pro team, Account Executives and Community Strategists who have scaled 7-figure creator brands and 8+-figure subscription businesses.
Mighty is the only membership site platform that lets you start from anywhere and grow into your own branded apps--without moving your business.
Mighty Networks features
Pros
Spaces with livestreaming, events (+RSVP), live and pre-recorded courses, discussion forums, chat & messaging, and more!
Sell memberships, events, courses, private groups, or bundle any of these together
Build your network to reflect your brand identity + choose light or dark mode
AI engagement tools: automatically generate discussions and course outlines, spark writing, help with profiles, and introduce members to each other
Charge in 135 different currencies or even with token-gating
Versatile apps for both iOS and Android & Premium apps under your brand
Advanced community analytics & reporting
We handle your migration from an existing platform for Mighty Pro builds (if applicable)
Cons
No website-building features–it’s community first
2. Kajabi
Comprehensive async course + marketing platform
At a glance: Asynchronous courses, course marketing funnels, email integration
Price: From $143/month
Who it’s for: Creators building async, course-first businesses with sales funnels.
Kajabi is a membership site builder that specializes in pre-recorded online courses. It’s well-designed for driving potential buyers through funnels, so its users can market, sell, and deliver their online courses with features like email campaigns, landing pages, triggers, up and downsells, and more.
Kajabi’s funnel templates are easy to use and connect well to emails and landing pages. And the courses are polished and professional, with useful features like dripping content and quizzes. Kajabi has also integrated a native payment engine, which can mean lower transaction fees and faster payouts.
Kajabi isn’t as good for creators wanting communities and interactive memberships. Its Community 2.0 offers forums, livestreaming, and events, which is a good thing to have–but the UI is awkward. Kajabi added this platform by buying another company, so it’s not fully integrated into courses.
Kajabi's focus is primarily asynchronous content. It does really well with pre-recorded courses, and is best for someone who wants to sell an async course with some minimal member engagement.

Kajabi features
Pros
Powerful marketing engine built-in with emails, campaigns, landing pages, and up- and down-sells
Connect it to emails and customized landing pages
Solid LMS for asynchronous (pre-recorded) courses
AI features for marketing materials and course creation
Good mobile apps for every device and basic branded apps as add-ons
Cons
Kajabi’s starting price point is one of the more expensive options on this list
Weak on community and interactive tools
Managing your business on mobile requires a separate app
3. Circle
At a glance: Discussion boards, chat, event hosting, and course features for creators
Price: $89/month
Who it’s for: Community creators who want simple, space-based communities.
Circle is another membership platform that can be used to build communities, run courses, and host virtual events. Circle’s communities are made up of Spaces, and these can divide up your content. Spaces come with access gating, and you can control which members can access which spaces.
The design is clean and simple to use. Circle has added basic website designs, which can be a good option for creators who want a website with community built in. It also has an email marketing tool with up to 100 contacts included. And Circle adds branded apps with Circle Plus.

In some ways, Circle is similar to a Mighty Network. Here are the main differences:
Circle allows one feature per space. So, for example, if you want a course and community, you’d need a course space and a separate community space. In Mighty, these can all happen in the same Space.
It’s hard for members to meet each other in Circle. Even the member list is hidden by default. It’s not built to drive connection and revenue. Circle doesn’t have smart member engagement features like Mighty has.
Circle has fewer engagement features than Mighty, but has built-in websites and basic email.
Circle’s AI focus is in adding customer service with AI agents, while Mighty’s is built to introduce members to each other.
Circle has just started deploying branded apps as an add-on, while Mighty Pro has been going for years with 500+ premium app builds.
It’s important to understand that Circle has a lot of hidden fees and you pay extra for admins, moderators, spaces, and members on each plan.
Nevertheless, Circle is a strong, well-designed community platform that gives creators a good set of tools for monetizing communities.
Circle Features
Pros
Easy to use membership platform with spaces for courses, community, or events
Integrated website building and basic email
AI Agents (on the top-tier plans)
Sell or bundle courses, community, and/or events with paywalls
Clean, basic design that’s easy to navigate
Cons
Spaces have 1 feature each–this hurts engagement.
Hidden fees for more admins, moderators, members, and spaces.
Poor member management and it’s hard for members to make friends.
4. Teachable
At a glance: Asynchronous courses, AI quiz builder, custom page options
Price: $29/mo + 7.5% transaction fee
Who it’s for: Course creators with async memberships
Teachable has gained a reputation as a membership site platform for creators and entrepreneurs to run pre-recorded courses. Teachable has an emphasis on multimedia-based content. And with its membership site platform, users can create multimedia lectures, video lessons, offer online coaching sessions, and more.
Teachable’s AI tools are genuinely innovative, with course outline generator, instant quiz building, and multi-language AI translation. And like Kajabi, it has features for order bumps, upsells, abandoned cart recovery, and Buy Now Pay Later. And it has a built-in affiliate program for getting others to sell for you.

Teachable has a lot of integrations on its platform, and that also means they have a wide variety of currencies that they support. It also has a low starting price of $29/mo, although this comes with a 7.5% transaction fee that can add up quickly.
As a membership platform, Teachable is best for pre-set, static memberships without regular member interactions or events. It's missing the depth of features to run live courses, and it can't be used for a robust membership community.
Teachable features
Pros
Good asynchronous LMS with solid content options + AI quiz creator
Landing page builder that’s easy to use + templates
Good marketing options with landing pages, coupons, and affiliate programs
Flexible monetization options
Cons
Very limited community functions, essentially just a forum tacked into the course platform
Doesn't work well for a cohort course or live experiences.
5. Thinkific
At a glance: Strong LMS and community integration with custom websites
Price: $74/mo (for a plan that includes memberships)
Who it’s for: Course creators and web-first community building
Thinkific is a course builder with membership capabilities. It’s strongest as an async LMS with some great website functionality, and the added community platform makes it a true all-in-one. For the course platform, it comes with drip content, SCORM compliance, and a quiz-builder that can generate with AI.
The built-in e-commerce tools are strong, with email automation, product bundles, and site building (on the medium-tier plans). And the UX allows for courses and community mostly together, which is clean and intuitive. The customizable landing pages with web templates are great.

A couple of weaknesses to note. Thinkific has no built-in livestreaming, and the community features are basic. It’s essentially a forum–and note that the membership features don’t come on the basic plan.
Also, Thinkific’s apps are really low-rated. As of writing this, the iOS app was 1.9 Stars on the App Store, with widespread reports of glitches, bad UX, and poor functionality. This is a serious mark against it.
Thinkific’s course platform is a contender, but poor apps and limited community knocks it down this list of membership site platforms.
Thinkific features
Pros
Strong LMS with AI quizzes and flexible delivery options.
Solid website building with some email tools
Good ecommerce tools with a native payment processor (lowers transaction fees)
SCORM compliance on the Plus tier
Cons
Limited community with few real engagement features (missing livestreaming, member matching, and gamification)
Poorly-rated mobile apps, iOS sits at 1.9 stars on the App Store with widespread reports of glitches and broken functionality
6. Podia
At a glance: Course-focused, simple setup, course website builder
Price: $39/mo + 5% fees
Who it’s for: Website builders with integrated memberships
Podia is a website builder first, with drag-and-drop creation, lots of templates to pick from, and real website functionality. Unlike most website-based options on this list, Podia builds real, multifunctional websites. And it integrates with a lot of great marketing and email tools–the email includes segmentation by products and revenue.
As part of its offer, Podia allows users to create and sell online courses, digital downloads, and memberships. It comes built with some basic features such as webinar and community functions, plus the option to link a community to a course specifically.

The rest of Podia is simple, in both good and bad ways. It’s easy to use, and its vision to integrate websites and products is great. But Podia doesn’t have a ton of flexibility for design. The digital product options are underdeveloped, and the community engine is fairly simple.
Podia is a useful membership site builder and checks a lot of boxes as an “all-in-one”. But the membership and community tools are more underdeveloped, and aren’t as strong as the purpose-built options above. And it doesn’t have any apps.
If you want a website builder first with an alternative to Kajabi, Podia is a good membership site option.
Podia features
Pros
Drag and drop website builder with templates and design options
Sell online courses, digital downloads, and memberships
Integrated email with automations
Simple way to add a discussion forum to a website
Cons
No mobile app at all
Limited community features compared to others
7. Wild Apricot
Membership site platform for nonprofits
At a glance: Full-featured nonprofit websites with forums and event management
Price: Not publicly available
Who it's for: Member-driven nonprofits, alumni networks, and/or associations
Wild Apricot is a membership site platform that caters to membership-based non-profits. The platform uses cloud-based technology to give you membership management options, so your work can go with you no matter where you are.
If you’re someone who is running a nonprofit organization or a national association, Wild Apricot has developed drag-and-drop tools for creating a website, database management for membership data, and integrated email. Users can also integrate payments and manage virtual events.

Wild Apricot easily integrates with pre-existing systems at your company or nonprofit. It comes with a robust emailing system that can link with your contact list and send out auto-confirmation emails, as well as reminders to your members. On top of that, it has advanced database search capabilities, target emailing campaign functionality, and the ability to track the analytics of your emailing campaigns.
The platform is missing advanced, dedicated community spaces where members can connect and collaborate, as well as features like online courses, livestreaming, and AI options. They do have a CommUnity solution though, which can be added on for an additional price.
Wild Apricot is best for nonprofit organizations, and it offers a 60-day free trial which is far above average.
Wild Apricot features
Pros
Good member management & database features to keep track of people
Integrated email, payments, and automated renewals that make admin easier
Website builder with members-only pages and local chapter sites for national organizations
Comprehensive event management with registration, payments, and QR check-in
60-day free trial
Cons
No courses, livestreaming, or AI; it’s membership only.
Outdated UX and design
Advanced community features require a paid add-on
8. Patreon
Best for building a group of supporting fans
At a glance: Well-known platform, support tiers, simple rewards
Price: 10% fees
Who it’s for: Creators who want to monetize their passion without delivering much
While it takes a TOTALLY different approach to building a membership business, Patreon is a sort of a membership site too. Although fairly limited in features like community options, creating courses, etc., it CAN be a good place to help members of your audience support you if you’re a creator.
It’s simple to use and easy to get started. We created a Patreon guide here.

Patreon has simple-to-use tier creation for different levels of support, as well. It has chat, posting, and you can create premium content for different tiers. It has very basic analytics too, so you can see where your growth comes from.
There’s one serious problem with Patreon though.
It works on a percentage-based fee. The platform will take 10% of your revenue. Imagine selling $5,000 in monthly memberships, only to have Patreon take $500 each month. That's a seriously high cost, and for this reason, you're probably better off choosing a flat-fee platform.
Patreon is a good membership site platform if you're a creator looking to raise support from your biggest fans. If you're running a thriving membership business, you'll outgrow it fast.
Patreon features
Pros
Easily sell memberships to your fans
Patreon is well-known and easy-to-use
Great for a patronage monetary model
People can discover you through the platform.
Cons
Limited features for building a real membership business (it's based on posts and comments, not community engagement)
Very few creators make it work by itself--usually requires integrations with other platforms
Expensive transaction fees means that growing costs you
9. Discord
At a glance: Free community platform, ideal for forums and game streaming
Price: Free
Who it’s for: Gamers, streamers, and running free memberships
Maybe you just want a free membership platform for free communities of people. Discord is a cool solution for this. It lets you share content on a Discord server, divide your chats up into unique spaces, and message and tag people. And you can share text, videos, links, and stickers & emojis as content.
Discord comes with great apps for every device, and they’re intuitive to use. And it’s just added end-to-end encryption for video and voice calling (but not for messaging).

Unfortunately, Discord isn’t brandable (apart from light and dark mode and some limited channel personalization). But it does have some cool options for stickers–some come included and your members can pay for more with a Nitro boost. But remember that this money goes to Discord–not to you.
Discord isn’t the place for paid memberships. Although it does technically have a few membership options, Discord takes 10% of all your revenue. Add an extra 30% for iOS sales, and you can’t sell on Android. It’s limited.
Discord is great for gamers and free communities.
Discord features
Pros
Free community platform for hosting Channeled conversations and livestreams.
Awesome features for gamers to share gameplay and chat.
Text & voice channels, screen sharing, and XBox connection.
Schedule an event with RSVPs.
Cons
Monetization is extremely limited. Even if you’re approved, Discord takes a big cut.
You own nothing, Discord can erase your community overnight
Not built for paid memberships, no real tools for content gating or managing subs
10. Substack
At a glance: Newsletters with discovery and social media built-in
Price: Substack takes 10%
Who it’s for: Writers, thinkers, and journalists to monetize ideas or podcasts
Substack is a little different from the other membership site platforms on this list. It offers a different type of membership: subscriptions for newsletters.
A creator, often a writer, will create a subscription newsletter that members can subscribe to and receive value in their inbox. As traditional journalism has collapsed in the last few years, Substack has been a really important option for freelance journalists to build and monetize their audience for their work.

Substack is constantly adding features like podcast monetization, chat, and notes. You can add voiceovers for audio-book style experiences. And it comes with street cred–especially for journalists and writers.
Substack is strange because it's a decent membership site platform, but a mediocre email platform. It's missing features that MailChimp or Kit have when it comes to segmenting your audience. And with these two adding monetization options, Substack's place as the newsletter boss might be limited.
But for now, it's a great place to create a paid newsletter, share it with the world, and collect payments. And it looks and feels really great for quality reading experiences.
Substack features
Pros
Great for monetizing a newsletter with a built-in subscriber base and payment tools
Substack's recommendation network and Notes feature give genuine organic discoverability
Simple, focused writing experience with no technical setup
Cons
10% cut on all payments, costs grow as you do
Weak email tools compared to dedicated platforms like Kit or Mailchimp, with limited segmentation and automation
No real community features, comments and chat exist but don’t do much.
11. LearnWorlds
At a glance: Great LMS & website builder with membership features
Price: $79/mo for the memberships plan + $149-$299 for a mobile app
Who it’s for: Advanced course creators who want a strong LMS and have the budget for additional membership features
LearnWorlds is a really great course platform. It comes with a powerful LMS with flexible content delivery options and support for live or pre-recorded courses. And it has cool interactive video tools to add transcripts, viewer interactions, and tagging to its course videos.
LearnWorlds comes with an easy-to-use drag-and-drop website builder that gives you 400+ templates for building course websites. And its built-in marketing tools let you add affiliate programs and sell your courses with sales funnels.

The problem with LearnWorlds is its membership features. Strong on courses, it’s not great on memberships–pushing it further down this list. You can organize conversations with private and public spaces, and it has upvotes. But it doesn ’t have native video, live events, or native livestreaming.
LearnWorlds also doesn’t have an app included. The only way to get a LearnWorlds app is to pay for their branded app.
LearnWorlds is an advanced product that usually works for institutional clients, but can work for advanced course creators. But its limited membership power pushes it down this list.
LearnWorlds features
Pros
Excellent LMS with interactive videos, 16 assessment types, AI course builder, and SCORM compliance
Strong website builder with 400+ templates, unlimited landing pages, and built-in sales funnels
Cons
The membership site side of LearnWorlds isn’t strong, very limited content options and no native video, livestreaming, or events
No built-in email marketing — requires third-party integrations unlike Kajabi or Podia
Mobile apps are an expensive add-on ($149–$299/month extra) on top of an already premium plan
12. Skool
At a glance: Simple forums with community discovery features
Price: From $9/mo + 10% fee
Rounding out this list is Skool. Skool has gained a lot of visibility thanks to its high-profile ad campaigns featuring internet personalities like Sam Ovens and Alex Hormozi. In terms of the UX, Skool feels like a message board circa the early 2000s. It’s like a running post list and users can comment and like posts.

Its best features are:
The “discoverability”--people who land on the homepage can find a Skool community to join.
And the “gamification” that gives a leaderboard and level-ups for users based on engagement.
Skool has a few die-hard supporters. But most people who start on Skool realize how limited it is:
Clunky, dated UX that really only lets you run a simple forum.
No native event hosting. You can schedule events, but not run them.
Skool recently added “courses”, which are basically just a series of running posts.
You can’t brand anything.
Skool features
Pros
Simple forum with good discoverability engine & gamification
Widespread name recognition
Low-cost for testing communities
Cons
Bad design and UX
Skool advertises other communities to your members
Missing features like event hosting and branding
Not built to run large communities
Ready to build a membership site?
If you're looking for the perfect membership site platform to bring members together with a TON of native features, come build with Mighty. You can mix courses, content, community, and commerce, and it's the only platform that lets you upgrade to a native mobile app as you grow.
And if you want a TOTALLY custom-built experience, complete with YOUR apps for both iOS and Android, we do that too. Check out Mighty Pro.
If you’re ready to create your own membership site, for free, right now, check out the platform. You can use it for 14 days, no credit card required.
Membership Site FAQs
What is a membership site?
A membership site is a website that offers benefits to members–whether paid or free. These benefits often include content, training, experiences, events, and/or premium offers. Creating a membership site can unlock recurring revenue through paid subscriptions or upsells.
We’ve been big on membership sites for another reason.
Members are special in a way that “customers” or “followers” aren’t. Members don’t just follow or purchase. Members belong.
And in membership sites, we’re seeing incredible flywheel businesses that grow and scale to 6-, 7- and even 8-figures.
Imagine…
Offers that sell out without any marketing or advertising.
Members asking for new products and services.
Content engines that run themselves thanks to UGC creators.
From conversations to courses, from livestreams to events, membership sites can create awesome value for both members and Hosts.
A membership site lets you deliver high-value content and benefits to people who pay a monthly or annual subscription. It’s a way for creators to work smarter, not harder, and scale their income potential for their digital business.

What is a membership site platform?
A membership site platform is the software solution for running a membership site. Most membership businesses run on dedicated applications built by third-party companies (almost nobody builds a membership site from scratch).
Membership site platforms are out-of-the-box solutions that can handle things like member rosters and profiles, discussions and content creation, payment processing and plan creation, etc.
Benefits of a membership site
A great membership site platform can bring some amazing benefits to your brand or business, allowing you to:
Create recurring revenue streams
Scale with minimal extra work. Serve thousands of people at a time with only a few hours of work per week.
Connect members with like-minded people & growth opportunities and a focus they can’t find anywhere else.
Spark user-generated content to put growth on autopilot–use the same principles social media giants do
Bundle memberships with all sorts of goodies like events, courses, coaching, private groups, premium content, and more.
AI Community Name Generator
The real secret of this generator? It doesn't just generate names. It can also build your community website!
The magic starts with a few words about your community. Who will you bring together? What are their shared interests? Goals? Dreams? Give us a few words and we'll create some amazing ideas.
The names generated by Mighty Co-Host™ are examples only and may be used by other businesses or subject to third-party rights. For more information, check our Terms
The real secret of this generator? It doesn't just generate names. It can also build your community website!
The magic starts with a few words about your community. Who will you bring together? What are their shared interests? Goals? Dreams? Give us a few words and we'll create some amazing ideas.
The names generated by Mighty Co-Host™ are examples only and may be used by other businesses or subject to third-party rights. For more information, check our Terms
What makes a membership site platform successful?
There was a time when a membership site meant gating your WordPress blog. Anyone remember that?
Anyway, the rise of social media, especially Facebook Groups, gave us a new way to think about memberships. People could meet and chat with like-minded members and form friendships.
But a Facebook group is DEFINITELY not a great place to build a business. With no payment gateways and an algorithm that makes it impossible to reach your followers (try competing with cat videos), a dedicated membership solution was in order.
A good membership platform goes further than a web forum or a Facebook group, giving you the power to own 100% of your digital business. Here's what you should look for:
A way to bring members together & engage on content
Flexible content features that match your style, whether a forum, events, courses, livestreaming, chat & messaging, or polls
A payment gateway that lets you charge in your currency, and options to bundle and sell different kinds of content
A way to build your membership site and make it reflect your brand
Native mobile apps for every device & white-label options
Analytics and moderation features
What features should you look for in a membership platform?
AI-powered tools: AI is helping membership platforms re-define what’s possible for engagement. It can help with content creation–obviously–but also with automated member management, creating amazing member journeys, and helping connect members to each other. For example, on Mighty Networks you can generate community names, course outlines, and icebreaker questions. But members can also use AI to auto-create their profiles, find people who interest them, and start a conversation.
Gamification and engagement tools: It’s not just AI. Gamification features can help you run challenges, automate rewards and unlocks, and show points and leaderboards. These features boost engagement too, making members more likely to show up and learn.
Content features: Most memberships require some level of content creation. Your platform should support what you love to create. For example, writing, speaking, livestreaming, videos, music, events, courses, or questionnaires.
Analytics: Your platform should give you data about both your business and engagement–helping you understand what’s working and what isn’t.
Mobile and white-label apps: Every membership should have app access. It’s the 2020s. Look for great apps for all devices. And–if branded apps are something you’re interested in–watch for those features too.
Monetization power: The ability to sell anything and everything you imagine, natively on your membership platform. Look for multi-currency support, flexible offers and native payments, and the option to bundle things.
Branding: The tools to get the look and feel you want with a brand identity that’s all your own.
What are some membership success stories?
Amanda Northcutt's $299/month membership helps subject matter experts—especially LGBTQ and BIPOC creators—build recurring revenue. Her success stories include a life coach who went from $10,000 to $50,000/mo.
Founded by Chris Lochhead, Eddie Yoon, and Nicolas Cole, the invite-only Category Design Academy charges $1,000/month for small cohorts to create and dominate new categories.
Rick Lewis launched this $2,000/year membership for writers who struggle with fear, writer’s block, and imposter syndrome.
Mike Heroux runs a membership for Canadians ages 50-64 who want to manage their financial planning independently without high advisor fees. It offers financial planning tools, courses, and coaching.
Guitarist John Browne decided to teach metal guitar online, offering master classes, lessons, 1:1 coaching, and an engaged community that plays and practices together.
Are membership sites profitable?
They definitely are. A membership site is a fantastic business model, with low overhead and recurring revenue–the margins often approach 100%. There are no fulfillment costs or space costs that might be associated with a physical business or local memberships.
However, one important thing to think about is platform fees. Some platforms take a percentage of your revenue, while others offer a flat-fee to use the software. This is where your overhead can rise quickly. For example, imagine 2 platforms, one that costs $100/mo and one that charges 10% of your revenue. If you make $1,000 on both, you’ve paid about $100. But if your revenue grows to $10,000, the flat-fee platform still costs $100, while the percentage-based platform has grown in cost to $1,000! That’s why software can be either a superpower or a massive overhead cost, depending on what you choose.
How much can you earn with a membership site?
There’s a free calculator on our homepage! Find it here!
But here’s some quick back-of-the napkin math.
Membership cost of $10-30/month: With 100 members at $20/month, you earn $24,000 annually. Scale to 1,000 members and you're at $240,000/year.
Mid-ticket memberships of 50-100/month: Just 200 members at $75/month generates $180,000 annually.
High-ticket memberships of $200-1,000/month: These memberships, coaching, and mastermind models can earn $120,000-$1.2 million annually with 50 - 100 members.
Which membership site platform is all-in-one?
Mighty Networks! You can bring together courses, community, events, livestreaming, chat, and member engagement. And all your commerce tools are built-in, PLUS you’ve got a great app for every device.
Other platforms claim to be all-in-one, but often there’s fine print. For example, Kajabi offers courses and communities, but these happen on two different platforms with two different apps. Most people wouldn’t consider this an all-in-one.
How do membership sites differ from social media?
It’s night and day. Here are a few of the main distinctions.
Ownership and engagement: You own nothing on social media. If you get hacked or shadow-banned, you can lose it all. And you fight with the algorithms, competing for attention on a platform that doesn’t care if you succeed.
Monetization: Some social media platforms have built-in monetization options, but not all. And when they do, you’re at their whim and really limited. For example, getting monetized on YouTube requires 1,000 subs and 4,000 watch hours. Moving to a membership site gives you complete control over monetization.
Member connections: Social media throws the word “friends” around, but memberships make it real. Gathering real people around shared goals who can talk and work together actually creates lasting connections.
Focus: An online membership removes distractions and lets members zone in on the transformations and relationships that matter to them.
How do I ensure platform security and data privacy?
Check for:
Payment processing: Make sure your platform works with an established payment processor like Stripe or PayPal–this is better than platforms that directly store credit card info.
Data encryption: Look for SSL certificates (HTTPS) for all pages and check encryption policies. GDPR and privacy: Make sure your platform complies with major privacy and ad-related legislation globally.
Credentials and moderation: Finally, make sure your platform requires user credentials and verification to reduce spam or scams (potentially with 2fa).. And check for content moderation tools to help members feel safe.
Can I use my own custom domain and branding, or will the platform's name appear everywhere?
It depends on the platform. But here are some of the options a good platform should give you:
Custom domains: Run your membership under your own domain name. Bonus point if it’s easy to set up!
Branding options: Add your own colors, logo, IP, and style.
UX customization: Customize your Spaces and member experiences.
White-labelling: Offer your membership on an entirely branded platform or mobile app.
Which options provide native iOS and Android apps, and are there extra costs for white-labeling?
Mighty Pro! It’s a membership platform that lets you either start on branded apps, or easily grow to branded apps when you’re ready. Mighty Pro offers G2’s #1 community platform under your brand in the App Store and Google Play Store. And it’s trusted by people like Tony Robbins, Gary Vee, Marie Forleo, and Matthew Hussey.
What's the best option for livestreaming exclusive events to paying members?
There are a few ways to get this done.
Native livestreaming (best option): In this case, livestreaming is built right into the platform, and you can instantly go live to all your members. Watch for multi-speaker views (if important), running chat, how members get notified about livestreams, and other options. By the way, it’s nice to have the option to download recordings! Mighty Networks offers this feature with all of these options.
Integrated livestreaming: Some platforms don’t have quite native livestreaming, but have added work-arounds or options. For example, Kajabi bought a streaming platform and branded it under the name Kajabi Community 2.0. It’s a different platform that requires a different app and log-on, but it technically gives a livestream option for Kajabi.
Zoom integration: Some platforms also have a built-in Zoom integration, for running livestreams and/or live meetings.
Embedded livestream (worst option): Finally, some platforms only offer the option to embed a livestream link from another platform like YouTube. These give the lowest customization and delivery options.
Also, keep in mind that you don’t just need the capacity to livestream. You might also want the option to schedule a livestream with RSVPs or perhaps sell access to a livestream. Check the platform for all the related tools.
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