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How to Evaluate Alternatives to a Facebook Group

So, you’re looking for an alternative to a Facebook Group? You’ve come to the right place. Here are five things to consider in choosing an alternative to Facebook Groups:

#1 You can customize features, branding, and use your own domain name.

One of the main reasons to look for alternatives to a Facebook Group is to move your people away from the noise, clutter, and questionable practices of Facebook. But when evaluating alternatives, there’s no reason not to consider more–like your ability to make it your own.

A Facebook Group is severely limited in its ability to not look and feel like, well, Facebook. Evaluate alternatives around whether you can use your own custom domain name, choose from important, expected features like messaging, events, and posting as well great, unexpected ones like beautiful articles that feel like something you’d find in a content website builder like WordPress, topics to organize activity, or even online courses built directly into the group–all in one place, all under your brand. Oh, and accessible on mobile apps, too.

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#2 You can message, notify, and reach 100% of your members at any time.

One of the most frustrating things about running a Facebook Group is the algorithm that sits between you and your members. The sad truth is that you don’t know what your members will see on Facebook, or if they ever get your message.

When looking for an alternative, pay attention to whether you get email addresses on sign up and how you’ll message or notify all members. Any alternative to a Facebook Group should give 100% access to your members by email address, notification, or feature.

#3 You can run topics and sub-groups within your community.

Just because you’ve been living without topics or sub-groups in a Facebook Group, doesn’t mean they aren’t a major leap forward in delivering deeper engagement and better ways of surfacing relevant people to each other. Sub-groups can give different types of folks their own space while continuing to live within your overall community. More importantly, with topics and sub-groups, you can go back and find posts, articles, or people much more easily than you can on a Facebook Group.

If your goal is deeper engagement, focus, and the ability for your people to master something interesting together, definitely prioritize additional ways to organize people and activity.

#4 You can add online courses directly in your community if and when you’re ready.

Online courses are one of the best ways to share expertise and give people a compelling reason to join and engage with your community. Today, the most common way someone delivers an online course is via an email service + a dedicated online course platform + a Facebook Group. When you’re looking at alternatives to a Facebook Group, make it a point to consider whether you can run your own online courses, sub-groups, events, and more together in one place under your brand. Even if you’re not quite ready to create your own course today, having these options available on the platform you choose leaves you a ton of room to grow in the future.

#5 You can launch a membership site or charge for any part of your community.

People have never been more comfortable paying for online courses, membership sites, or community-powered experiences than they are today. While you may not be quite ready to launch a paid course or mastermind group within your community, when evaluating alternatives to a Facebook Group, choose an option where experimenting with paid options doesn’t require you to add yet another service or plugin when you’re ready to take your brand or business to the next level.

Phew! We made it. These five considerations will definitely get you started on the right foot as you consider your alternatives to Facebook.

One more thing: You can have all of this on your own Mighty Network away from the noise, clutter, and questionable practices of a Facebook Group.

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When you know you’re ready to move from a Facebook Group, a Mighty Network is a phenomenal option.

Just ask Sarah Bowman, the leader of Yoga With Adriene’s Find What Feels Good KULA community on Mighty Networks. Here’s her story:

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Learn more about how a Mighty Network compares to a Facebook Group.

This video tutorial will take you step-by-step through the benefits of a Mighty Network over a Facebook Group: